Oliver Villanueva

Shaping and implementing Puig's digital strategy across Niche, MUP, and Skincare categories to enhance online presence and consumer engagement. Supporting digital stakeholders in achieving business goals in emerging sectors, while improving infrastructure and customer strategies to drive growth. Optimizing investments in retail media networks and marketing for eCommerce performance and ROI. Driving digital transformation through upskilling programs and organizational alignment with evolving digital trends.

Developing and executing global digital-first strategies to support markets in surpassing eCommerce growth targets. Leading joint business planning (JBP) with key partners to optimize online business performance. Implementing best practices in digital retail to increase eCommerce sales across multiple regions. Driving data-driven decision-making by providing insights and tools to enhance digital execution.

Spearheading the digital transformation of the Spanish subsidiary to elevate digital presence. Managing brand equity online to ensure consistency and compliance across digital touchpoints. Leading eCommerce strategy and partnerships to optimize online distribution and marketplace presence. Increasing online revenue through strategic promotions, pricing, and channel management.