Freelancer profile translated to English.
Back to original languageAbout Oliver
12+ years of experience in digital marketing | 6+ years in agency | 50+ projects | Leadership | Founder
I support companies in increasing their digital visibility, generating qualified leads, and measurably improving conversion rates – with holistic, data-driven strategies along the entire customer journey.
From strategic planning and in-depth consulting to operational implementation, I partner with companies on their growth path.
With over 12 years of experience in digital marketing – more than six of which were in an international marketing automation agency – I have led various cross-location teams in leadership positions over the past few years and was part of the leadership team.
As the founder of the most traffic-intensive online shop for greeting cards in Germany, I know the challenges in e-commerce firsthand – and I know how to build digital business models sustainably and for the long term.
I support companies as a sparring partner and catalyst in all phases of digital growth – from strategy to implementation.
- Digital Growth Strategy:Development of data-driven, scalable strategies for sustainable growth
- SEO & Content Marketing:Technical & content optimization, keyword strategy, content audits, editorial plans
- SEA & Performance Marketing:Campaign setup, Google Ads, LinkedIn Ads, retargeting, budget optimization
- Inbound Marketing & CRM:Lead generation, marketing automation, CRM processes
- Conversion Rate Optimization (CRO):UX audits, funnel analyses, A/B testing & optimization strategies
- Website Relaunch:Strategic support & operational implementation – SEO-compliant, user-centric, efficient
- Interim Management:Temporary assumption of marketing responsibility, team development & leadership
Whether strategic consulting, hands-on implementation, or interim solution – I look forward to exciting projects!
German
Native or bilingual
English
Conversational
Dutch
Basic
Can work on-site
Münster (up to 50km), Berlin (up to 10km), Hamburg (up to 10km)
Experience
- Avidly Germany GmbHHead of Growth Consultants (EMEA)DIGITAL AND ITAugust 2023 - August 2024 (1 year)Berlin, Germany
- Building and leading an international team of Growth Consultants from five different countries, who advise and consult clients on marketing, CRM, website, and tech projects.
- CV Ridder
- Strategic and active support of national and international clients as the responsible Head of Growth Consultant.
- Regular 1-on-1 meetings with team members
- Daily support, guidance, and mentoring of team members on emerging questions, problems, or training needs
- Collaboration with each team member to support their development and achievement of KPIs as well as long-term career goals
- Providing strategic consulting services to clients in marketing, website, and sales projects, including strategy development
- Collaboration with the heads of various departments to further develop services (CRM, Website, Marketing, Tech)
- Communication with clients to ensure their satisfaction and continuous improvement of services offered
- Escalation management for client inquiries and issues to quickly and effectively resolve conflicts and challenges
- Responsible for creating and maintaining forecasts for existing clients to maximize revenue potential and efficiently plan resources
- A comprehensive understanding of client processes, goals, and deadlines to provide strategic, big-picture consulting
- Optimization of internal processes to guide Avidly into a global matrix structure
- Avidly Germany GmbHHead of Inbound Marketing (DACH)DIGITAL AND ITJanuary 2023 - December 2023 (11 months)Berlin, Germany
- Leading a team of 13 consisting of HubSpot Consultants, HubSpot Specialists, SEO, and Content staff
- Regular team meetings, weekly one-on-one meetings, and individual performance reviews for assessment and development
- Consulting clients on inbound marketing strategies and the use of HubSpot
- Resource allocation within the team to complete projects on time and within budget
- Identifying and leveraging synergies between different specialist areas
- Implementing best practices and quality standards for maximum results
- Regular client communication to ensure customer satisfaction.
- Conception, implementation, and optimization of a lead generation strategy for own marketing
- Avidly Germany GmbHLead Inbound MarketingDIGITAL AND ITJuly 2021 - December 2022 (1 year and 5 months)Berlin, Germany
- Leading and coordinating the Inbound Marketing team
- Mentoring and developing team members through regular 1-on-1 conversations and individual performance reviews
- Coaching and mentoring employees to foster their skills and competencies in inbound marketing
- Planning and conducting internal training sessions and workshops for team development
- Developing and implementing inbound marketing strategies for lead generation and customer acquisition for clients
- Consulting and supporting clients in using HubSpot and implementing inbound marketing methods
- Conducting workshops and training sessions for clients
- Ensuring adherence to best practices and quality standards in all inbound marketing activities
- Contributing to the conception and further development of inbound marketing products and services
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Education
- Master of ArtsHochschule Emden/Leer2010Master of Arts
- Bachelor of CommerceSaxion University of Applied Sciences2008Bachelor of Commerce