Freelancer profile translated to English.

Description

Marketing and AI strategy consultant with over ten years of experience in strategic and operational marketing management and a lecturer for digital marketing. I take over the marketing management for SMEs and professional service providers who do not have their own marketing department or want to realign their existing one. In parallel, I analyze business processes for automation potential and support companies in the structured use of AI tools.

My approach: Strategy, implementation, and enablement go hand in hand. I build marketing systems, train internal teams, and create structures that function without permanent external service providers.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Oliver Menzel
Marketing and AI Strategy Consultant
DIGITAL AND IT
July 2015 - Today (11 years and 1 month)
Berlin, Germany
Strategic overall responsibility for marketing and AI transformation in SMEs and professional service providers. From the operational implementation of digital marketing measures to strategic leadership as an external marketing and AI consultant.

S T R A T E G Y A N D L E A D E R S H I P

- Analysis of the initial situation, definition of fields of action, and development of a strategic framework for all marketing measures
- Development of decision logic for channels, measures, and budgets
- Management of implementation with internal teams and external agencies and freelancers, including briefing, quality control, and technical leadership
- Training and enablement of internal teams so that measures can be implemented independently
- Use of AI and automation to relieve operational processes in online marketing, content production, documentation, and reporting

T E C H N I C A L I M P L E M E N T A T I O N C O M P E T E N C E

- Conception and development of websites, online shops, and page architectures with a focus on conversion optimization
- Development and implementation of SEO strategies and content systems for sustainable visibility
- Planning and production of video and social media content for organic and paid channels
- Development and management of performance marketing campaigns and funnel structures on Meta and Google
- Conception and implementation of email marketing and automated customer loyalty processes
- Development of branding, positioning, and messaging as the strategic basis for all measures
Marketing Consulting AI Consulting Marketing Automation Content Marketing Social Media Marketing
Akademie für digitale Zukunft (ADZ), Morphos GmbH
Freelance Lecturer for Digital Marketing and AI
EDUCATION AND E-LEARNING
September 2023 - Today (2 years and 11 months)
Berlin, Germany
Lecturer within the scope of AZAV-certified further training for specialists and job seekers. Training in web design, SEO, content marketing, social media, and AI-supported marketing with direct practical relevance from ongoing consulting mandates.

- Conception and execution of structured teaching units for groups of up to 20 participants
- Teaching practical methods for independent implementation of marketing measures
- Focus modules: WordPress and WooCommerce, social media strategy and campaign design, content production, AI use in marketing, workflow automation, SEO and online marketing
- Acceptance of final presentations and individual learning support
- Content is consistently based on current practical projects from consulting activities
garage berlin
Freelance Lecturer for Web Design and SEO
EDUCATION AND E-LEARNING
September 2021 - March 2023 (1 year and 6 months)
Berlin, Germany
Lecturer within the scope of AZAV-certified further training for digital marketing in the context of the Berlin startup and founder scene.

- Conception and execution of workshops and individual coaching sessions on web design, SEO, content marketing, and social media
- Support for participants in building their first digital presence
- Development of practice-oriented teaching formats for individuals with no prior marketing knowledge