About Oliver
English
Native or bilingual
Experience
- UBSenior PPC ConsultantENERGY AND UTILITIESApril 2023 - Today (3 years and 2 months)Working with a PPC budget of £150,000 per month and turning it into £1,200,000 in revenue.
- EKM SystemsSEO and PPC ExecutiveDIGITAL AND ITJanuary 2022 - April 2023 (1 year and 3 months)Preston, United KingdomDuring my time at EKM, I worked as a SEO and PPC specialist, this involved technical SEO skills such as Keyword research, Metadata work, Schema Markup and Basic HTML edits. I also worked on SEO content by making blogs, making amendments to headers, older blogs and creating a pillar page strategy. On top of this I was heavily involved in the PPC side of things, doing consistent ad changes and updates depending on the topic. I also set up multiple PPC strategies which resulted in increases in impressions and conversions for certain promotions that the business issued.Duties:● Keyword research for SEO and PPC● SEO Outreach and link building● HTML Edits● Metadata optimisation● Blog creation● Pillar page content● Ad creation● PPC Campaign optimisation● PPC spend management● Performance max optimisation● Overall marketing brainstorming● On-Page Optimisation and Tech Tasks:○ Fixing 404 errors○ Fixing Temporary Redirects (302)○ Reviewing and Fixing Duplicate Meta Titles○ Reviewing and Fixing Duplicate Meta Descriptions○ Adding Alt text to Images○ Reviewing code for Alt Attributes○ Adding Attributes to HTML○ Fixing redirect chains and loops○ Fixing broken internal links
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Education
- CIM Digital Marketing degree3aaa2019Distinction in digital marketing degree