Oliver Althoff

– Consulting national and international agency clients regarding target group-specific addressing across all advertising channels – Development of strategies, detailed recommendations, and client presentations – Management of partners, budgets, and internal processes – Monitoring and optimization of ongoing advertising campaigns, creation of meaningful reports

– Conception and strategic consulting of digital campaigns – Negotiations with digital media partners, publisher management – Analysis and optimization of ongoing digital campaigns – Creative idea development for new business projects for innovative cross-media digital campaigns and their presentation to the client

– Media buying and negotiations across all advertising channels – Coordination between creative agencies and clients – Internal and external reporting