Freelancer profile translated to English.

Description

I help SMEs, self-employed individuals, and local businesses in Lille and remotely with their Google Ads, Meta Ads, and lead generation campaigns.

I can help you to:

• audit and fix a Google Ads or Meta Ads account

• relaunch campaigns that are no longer generating results

• correctly set up tracking and conversions (GA4 / GTM)

• set up Google Ads (Search) or Meta Ads campaigns to generate qualified leads

• improve the profitability of existing campaigns

Frequent missions:

• Complete Google Ads or Meta Ads audit

• SEA campaign optimization

• GA4 / GTM conversion tracking setup

• Lead generation for VSEs / SMEs

• Landing page and user journey analysis

Before starting my freelance activity, I worked for several years in digital advertising, sales strategy, and audience monetization.

Available for one-off audits, account optimization, and acquisition support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Michelin
Digital Business Development & Monetization (Display/Programmatic/Data)
March 2020 - June 2024 (4 years and 3 months)
Paris, France
Development and marketing of digital advertising offerings on ViaMichelin (European market), including display monetization (direct + programmatic), ad operations, CRM, and data activations.
Management of an advertiser portfolio (Automotive, Tourism): prospecting, recommending solutions, negotiation, retention, and revenue steering.
Operational campaign coordination with the monetization team (project manager) and technical teams (developers/integrators): scoping, launch monitoring, adjustments, and quality control.
Management of partnerships/external ad networks (France, Italy, Germany, Austria, Switzerland) to ensure commercial and operational deployment.
Contractual follow-up in conjunction with legal (drafting, updates, compliance).
Regular reporting and industry/competitive monitoring.
Digital Communication Web Marketing Strategy Display Advertising Online Advertising Reporting
S4M
Business Developer – Digital Advertising (Mobile)
January 2018 - September 2019 (1 year and 8 months)
Paris, France
Management and development of an agency portfolio (Publicis) and advertisers: ongoing commercial relations, weekly engagement (15+ meetings/week), and achievement of quarterly objectives.
Scoping and budgeting of short and long-term mobile advertising strategies: recommending solutions, planning, deployment monitoring, and internal coordination for implementation.
Production of regular reports (performance tracking, analysis, optimization points) and participation in reviews with the agency and advertisers.
Contribution to company visibility (trade shows, press relations) and the creation of commercial materials/arguments (use cases, pitches, presentations).
Online Advertising Communication Strategy Digital Communication Marketing Mobile Marketing
Leboncoin
Business Developer – Digital Advertising (Agencies)
January 2016 - June 2018 (2 years and 5 months)
Paris, France
New business development and retention of a media agency portfolio (OMG, GroupM): recommendations, negotiation, and securing framework agreements and annual contracts.
Commercial outperformance: +50% vs target in 2016 and nominated "Sales Person of the Year" within the group (approx. 1000 sales staff, international scope).
Management and coordination of campaign implementation: monitoring, adjustments/optimizations in conjunction with traffic/adops teams, and regular reporting to agencies/advertisers.
Management and coaching of a team (account manager / traffic manager / junior sales): skill development, prioritization, objective tracking.
Communication Strategy Digital Communication Sales Strategy Online Advertising Performance Management