Description

I’m a Google Ads consultant with 5+ years of experience scaling paid search and video campaigns for global, online-first businesses. I’ve worked extensively with Search, Performance Max, and YouTube, helping companies drive sustainable growth through efficient customer acquisition.

In my consulting work, I own Google Ads strategy end-to-end: account audits, structure and intent alignment, bidding and budget optimization, and performance scaling with a strong focus on CAC and long-term efficiency. I prioritize solid tracking foundations, clear hypotheses, and continuous optimization over short-term gains.

Beyond execution, I translate complex Google Ads and growth concepts into clear, practical guidance for founders and stakeholders. I’m comfortable educating clients and presenting insights in an approachable, no-hype way—building trust while helping teams understand both the what and the why behind performance decisions.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

MyEdSpace
Google Ads Executive
EDUCATION AND E-LEARNING
June 2024 - Today (2 years)
London, United Kingdom
In this role, I developed the Google Ads strategy for an education project based in the United Kingdom. I used Search, Video, and Performance Max campaigns to drive high-quality lead generation. During this time, the Google Ads budget scaled from £5,000 to £350,000 while maintaining strong lead quality and consistently high ROAS. I also focused on improving lead quality throughout the entire period of my work.
Google AdWords Bing Ads Display Ads Growth hacking Lead generation
LeadProfit
Team Lead Google Ads
October 2020 - June 2023 (2 years and 8 months)
Dnipro, Ukraine
Led and advised a team of four specialists, overseeing hiring, capability development, and knowledge-base growth. Set strategic objectives, allocated workstreams, and supported the team in complex client situations, ensuring high-quality delivery and confident stakeholder communication.
Growth Strategy Lead generation Google AdWords Google Analytics
Channel Factory
Senior Media Buyer
PRESS AND MEDIA
June 2023 - June 2024 (1 year)
Europe
Work with traffic channels: Google Ads, Meta Ads, Bing Ads. Successful work experience with budgets over $50 000/month per product. Experienced with e-commerce, e-learning, off-line events, local business, real estate, and more. Development of traffic strategies and funnels. Experience of with countries: UAE
Google AdWords Social media Meta Ads