Description

10+ years in leading global demand generation and ABM for B2B SaaS organizations, focusing on strengthening market positioning and driving predictable pipeline growth.

Partnering closely with sales and regional teams, I design integrated programs that engage priority accounts and accelerate buying journeys from demand to revenue.

I’m known for clear communication, adaptability, and a collaborative leadership style.

Languages

English
Native or bilingual
French
Fluent
Russian
Native or bilingual

Workplace preferences

Can work on-site

Grenoble (up to 50km)

Cosmo Tech
Director, Global Demand Generation
TECH
October 2022 - Today (3 years and 8 months)
Lyon, France
Own global demand generation and GTM programs, with marketing-led initiatives sourcing 30%+ of total pipeline
Lead ABM and integrated campaigns in close alignment with global sales leadership
Manage and enable SDR teams to drive enterprise pipeline creation
Own HubSpot CRM, pipeline reporting, and full-funnel visibility
SDR Enablement Account-Based Marketing (ABM) Analytics & Reporting Pipeline Acceleration Marketing–Sales Alignment
eBikeLabs
Marketing Director
TECH
January 2019 - June 2022 (3 years and 5 months)
Grenoble, France
Built global GTM and brand strategy from the ground up for a new Al-driven SaaS category
Defined core value proposition and messaging based on direct customer insight
Member of the executive leadership team; advised on strategy and GTM execution and acted as company spokesperson at key industry events
GTM Strategy & Market Entry Go-to-Market (GTM) Strategy Digital Marketing Marketing and Communications Planning PR, Thought Leadership & Public Speaking
Enhancia - Innovative Music Equipment (B2C)
Marketing Manager
TECH
March 2018 - September 2018 (6 months)
Grenoble, France
Led end-to-end digital launch of a crowdfunding campaign, exceeding the funding goal by 140%
Responsible for expanding B2B market opportunities.
Digital Marketing Growth Strategy Content & Community Building Campaign Analytics & Reporting Crowdfunding Campaign Management

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Master's Degree
State University of Economics & Engineering
Master's Degree
ERASMUS Program
École Supérieure de Commerce
ERASMUS Program

Olga Korchagina

B2B SaaS Demand Generation & GTM

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