Freelancer profile translated to English.

Description

🎯 I help product teams better leverage their data to make aligned, measurable, and impactful decisions.

As a Lead Product Analyst, I work with startups and scale-ups (marketplaces, digital products) to structure a simple, coherent, and useful data approach – even with limited internal data resources.

👩‍💻 What I offer:

🔍 Audit of your data usage

→ Evaluation of the current strategy, KPIs tracked, clarity and relevance of dashboards

→ Identification of gaps between product roadmap and data tracking

🧭 Definition or alignment of your strategic KPIs

→ Assistance in formalizing the right indicators to steer product, growth, or impact

→ Workshops with the product team to clarify objectives

📊 Creation or redesign of useful and adopted dashboards

→ Clear visualizations, dynamic filters, actionable logic

→ Creations using Tableau, Looker Studio, or simpler tools like Notion

🗣️ Adoption support

→ Presentations, documentation, tool onboarding

→ Training or upskilling workshops on product data culture

💡 Why work with me?

Strategic vision + solid execution: I speak both "product" and "data"
Good understanding of business, product, and growth challenges
Experienced in simplifying and aligning stakeholders, even non-technical ones
Strong experience in Tableau, as well as in analytical structuring and data storytelling

🤝 Do you need to…

Clarify your KPIs to track what truly matters?
Make better product decisions using your data?
Make your dashboards readable, adopted, and actionable?

👉 Write to me: I can help you structure, visualize, and make your data speak.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km), Lyon (up to 10km), Marseille (up to 10km), Lille (up to 10km)

Aviv Group
Lead Product Analyst
SOFTWARE PUBLISHING
August 2023 - Today (2 years and 10 months)
Paris, France
As aLead Product Analystat AVIV Group (SeLoger, Immowelt, Immoweb,...), here is an overview of my current projects:

#1 Creation of an Analytical Framework to Track Ad Sorting Performance (1M+ ads, 25M+ monthly users)

Achievements:
Definition of KPIs and prioritization based on impact and feasibility
Cleaning of data from 20+ sources
Creation of an automated pipeline to consolidate backend and GA4 data (solo + supervision of a Data Engineer)
Development of aninteractive dashboard in Tableauwith dynamic filters to segment data by market, source, and ad category
Tools:Tableau, SQL, Google Analytics 4, AWS, Python, DataGrip
Impact:
Implementation of the first global ad performance tracking tool for Germany and France. Allows for pricing adjustments and steering the strategy for ad sorting and visibility products (boosts).

#2 Implementation of an Analytical Framework for A/B Tests on Ad Sorting

Achievements:
Definition of audiences, success metrics, and control metrics
Implementation of necessary GA4 tracking
Creation of SQL queries for integrating backend and GA4 data
Development of an interactive dashboard to track test results and interpret findings

Validation of the setup via A/A test
Analysis of current performance and recommendations for A/B tests

Tools:Tableau, SQL, Google Analytics 4, AWS, Firebase, DataGrip
Impact:
Creation of the first A/B testing platform with a customized analytical framework. Effective steering of the ad sorting strategy through A/B tests.

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My other missions also include creating Tableau dashboards and data analysis, as well as supervising and mentoring colleagues (juniors) and consulting on Data Science projects.
Google Analytics 4 Tableau software Dashboard A/B Testing Python SQL Leadership
yulaa
Founder
September 2022 - June 2023 (9 months)
Consulting for entrepreneurs to define and track key business KPIs
Leading masterclasses on digital tools: Notion, Zapier, Google Analytics, etc.
Simplifying data on Instagram to democratize data usage in small organizations
BNP Paribas Personal Finance
Data Scientist
BANKING AND INSURANCE
March 2016 - July 2022 (6 years and 4 months)
Development of scores - statistical models for risk management: scoping with business teams, data extraction and preparation, modeling, documentation, production deployment, and performance monitoring.

Business Impact:3 internal research projects integrated into group methodology, modeling standards written and deployed.
International Collaboration:projects conducted for the UK, Germany, Spain, Romania (2-month assignment on-site), South Africa, Ukraine, and others.
Knowledge Transfer:design of a Python training on an internal package, leading workshops, mentoring 2 interns.
Model Governance Expertise:6-month assignment within the Model Risk Control team (audit, compliance, documentation, risk management).
Communication:internal and external presentations (up to 100 people), simplifying results for diverse audiences.