Freelancer profile translated to English.
Back to original languageAbout Olga
✨ Outsourced marketing for jewelry houses – grow your brand without burdening your daily life
You are a jewelry house. You create unique pieces, you pass on a heritage, you touch the intimate and the emotional.
But you lack the time or internal resources to structure your marketing, manage your communication, or build customer loyalty.
🎯 My role :to support you in your growth, without complicating your organization.
I offer you an outsourced, flexible, and tailor-made marketing management, which integrates at your pace and to your business reality.
💎 What I can do for you :
- Define or adjust your marketing and customer strategy
- Strengthen your brand image, your storytelling, and your sales materials
- Manage the redesign of your website with your service providers
- Create and manage your content calendar (social media, newsletters…)
- Implement customer loyalty and activation actions
- Optimize the customer experience in physical stores and online
- Manage your media and event marketing strategy
And all this, taking into account your financial and organizational reality.
My rates are low because I am starting out and I want to prove myself and gain reputation by collaborating with you.
✅ Benefits for your house :
- You stay focused on the core of your business
- You attract the right customers and retain them more effectively
- You better showcase your pieces and your know-how
- You structure your growth without additional mental load
I am your marketing ally. Let's work together to make your house shine.
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Liane JoaillerieDIGITAL MARKETING CONSULTANTLUXURY GOODSJuly 2024 - January 2025 (6 months)Paris, France
- Definition of a business model and structuring of the Go-to-Market strategy
- Competitive and sectoral benchmark analysis
- Development of the digital strategy: segmentation, persona, channels, journey, priorities
- Results: strategic diagnosis to optimize costs, definition of development axes, and prioritization of high-impact projects.
- MaGéAu NaturelDIGITAL MARKETING CONSULTANTFASHION AND COSMETICSOctober 2023 - April 2024 (6 months)Geneva, Switzerland
- Market research and competitive benchmarking: analysis of digital data, customer behavior, and positioning
- Definition of personas and conversion funnel
- Development and deployment of a growth marketing plan: 10 key actions to achieve product-market fit
- Structuring of the SEO strategy: creation of 40 semantic clusters and targeting of 1,700 keywords
- Results: +50% revenue in 6 months; strategic repositioning (segmentation, UX, communication, SEO); acquisition of 2 high-impact B2B clients and signing of 6 partnerships
- Olga Aleksandrova ManagementDIGITAL MARKETING PROJECT MANAGER, CULTURE SECTORCULTUREJanuary 2014 - Today (12 years and 5 months)Paris, France• Development and management of the digital marketing & communication strategy: creation, redesign, and management of websites, SEO, content, social media, marketing campaigns, multichannel communication.• Budget and contract management: from €30,000 to €50,000 per project.• Results: €680,000 in revenue generated.
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Education
- Knowledge of gemologyLaboratoire Français de Gemmologie2025Les bases d'identification des gemmes, l'utilisation des outils, les couleurs, les tailles, les traitements des gemmes, la législation, les marchés et le marketing
- Executive Master in Marketing Management & DigitalESSEC Business School2023Executive Master en Marketing Management & Digital