Olesja Heinz

Strategic marketing consulting for clients in e-commerce, consulting, and coaching, with a focus on the energy industry. Development and implementation of integrated marketing strategies with a focus on digital channels, social media, and content marketing. Creation of target audience-oriented content for email newsletters, websites, blogs, and social networks. Concept and design of marketing materials in line with existing corporate designs. Additionally, I manage projects and provide consulting on digital trends and tools, always with the goal of making brands visible, retaining customers, and achieving measurable results.

Building a holistic e-commerce business for handmade yoga jewelry, from brand development and product design to the implementation of an international online shop. Concept and management of multi-channel sales, including webshop, social media, content marketing, and newsletter communication. Optimization of customer engagement and retention through targeted, value-oriented communication. Following successful on-page SEO optimization, the shop achieves organic growth with minimal marketing budget and effort.

Responsible for the strategic repositioning of the La Maison brand in the international market. Concept and implementation of a new global website to strengthen brand identity visually and content-wise. Development and implementation of a cross-platform social media strategy to increase visibility and customer loyalty. Creation of target audience-oriented content with a high aesthetic standard, tailored to different markets and touchpoints. Additionally, optimization of internal marketing processes and active interface management between design, sales, and IT teams.