Freelancer profile translated to English.
Back to original languageAbout Olesia
I help companies with their Growth Marketing and CRO strategy, with a data-driven and measurable results-oriented approach.
After 11+ years in performance marketing — at Jooble (67 countries), MacPaw, and Once For All (B2B SaaS) — I offer services in:
Paid media audit & strategy (Google Ads, Meta, LinkedIn)
CRO & landing page optimization (A/B testing, UX, messaging)
Funnel analysis & growth analytics (GA4, Hotjar, Amplitude)
GTM strategy & international acquisition (180 countries, multi-sector)
My strength: a full-funnel vision combined with immediate operational execution. Trilingual (native Ukrainian, English C1, French C1), I adapt to international and multicultural environments.
English
Native or bilingual
French
Fluent
Ukrainian
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Once For All France (OFA)Growth Marketing ManagerCIVIL ENGINEERINGNovember 2024 - May 2025 (6 months)Lyon, FranceDeveloped a full-funnel paid media strategy with a forecasting model. Managed PPC campaigns for 9 B2B SaaS products → +55% MQLs. Co-designed and optimized landing pages → x2.5 form submissions. Collaborated cross-functionally with marketing, product, and sales teams for launches and lead generation.
- Missions freelanceProduct Marketing ConsultantSeptember 2019 - June 2022 (2 years and 9 months)Kyiv, Ukraine, 02000MacPaw (Setapp for Teams, B2B SaaS): +30% traffic and +18% conversions, solution deployed in 180 countries. Full go-to-market strategy → -20% CAC through PPC and email marketing campaigns. GIOS (EdTech platform, B2C): market analysis, ICP definition, and UK market launch strategy development.
- Yacht TravelMarketing DirectorTRAVEL AND TOURISMMarch 2018 - August 2019 (1 year and 5 months)Kyiv, Ukraine, 02000Created the marketing function from scratch → x2 user growth in 6 months. +100% bookings via multichannel campaigns (social, SEA, events). Website redesign and CRM implementation → +35% customer retention. Managed a marketing team.
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Education
- Master in ManagementUniversité Clermont Auvergne2012Master en management
- Master inKyiv National Economic University named after Vadym Hetman2012Master en