Freelancer profile translated to English.
Back to original languageAbout Oleksandra
I am Oleksandra — founder of MachLaut, an advertising agency in Frankfurt am Main.
15 years in advertising, branding, and performance marketing.
International brands in Ukraine and Europe.
In Frankfurt since 2022 — with the same commitment to quality.
What I do:
I build websites on Webflow that not only look good — but sell.
I manage Google Ads and Meta campaigns that deliver measurable results — not just impressions.
I develop branding that appeals to premium decision-makers and builds trust.
Who I work for:
SMEs, practices, local businesses, and startups in the Frankfurt and Rhine-Main area — who understand that good marketing is an investment, not an expense.
Reference: CPC reduction by 64% while increasing qualified inquiries — for a B2B client in Frankfurt.
→ Free initial consultation:
Ukrainian
Native or bilingual
German
Fluent
English
Fluent
Can work on-site
Frankfurt am Main (up to 50km)
Experience
- Machlaut WerbeagenturFounder & Performance Marketing LeadDIGITAL AND ITJune 2025 - Today (1 year and 2 months)Frankfurt am Main, GermanyFocus on measurable results and lead generation in the DACH market.As the owner of MachLaut, I specialize in developing and optimizing Google Ads campaigns for medium-sized companies. My goal is to turn marketing budgets into actual customer inquiries.Core competencies:• Performance Marketing: Strategic planning and implementation of Google Search, Display, and Local Ads.• Technical Setup: Professional tracking via Google Tag Manager (GTM) and GA4 for 100% data transparency.• CRM Integration: Seamless connection of advertising campaigns to systems like Zoho CRM and HubSpot for optimizing the sales funnel.• Local Expertise: In-depth knowledge of the German market with a focus on legal compliance (DSGVO).I guide my clients from the initial keyword analysis to the continuous scaling of their campaigns.
- Strich Werbeagentur GmbHHead of Marketing & Head of Brand ProductionDIGITAL AND ITSeptember 2006 - November 2019 (13 years and 2 months)Kyjiw, UkraineResponsible for the entire spectrum of marketing – from strategic planning to large-scale implementation. As department head, I managed processes in branding, lead generation, and large-format outdoor advertising.Key services & achievements:• OOH Campaigns on a National Level: Strategic planning, placement, and monitoring of over 1,000 billboards across Ukraine – from creative concept to technical acceptance.• Full Branding & Strategy: Development of holistic brand identities and market analyses for positioning companies in competitive industries.• Lead Generation & CRM: Implementation of marketing strategies for new customer acquisition and optimization of sales processes through CRM systems.• Production Expertise: In-depth knowledge of printing technologies, large-format printing, and industrial manufacturing of advertising media.• Leadership Experience: Building and managing the marketing department (office & service). Managing teams and external service providers to ensure the highest quality standards.
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Education
- Specialist in Foreign Economic Activities (Graduate Economist)Classical Private University2009Mein Studium legte das Fundament für mein tiefgreifendes Verständnis komplexer Geschäftsprozesse und internationaler Marktmechanismen. Der Fokus lag auf der strategischen Planung, Marktanalyse und dem Management grenzüberschreitender Wirtschaftsbeziehungen. Schwerpunkte des Studiums: • Strategisches Management: Analyse von Markteintrittsstrategien und Wettbewerbsvorteilen. • Wirtschaftsrecht & Logistik: Verständnis für rechtliche Rahmenbedingungen und operative Abläufe im internationalen Handel. • Betriebswirtschaftslehre (BWL): Fokus auf Effizienz, Budgetplanung und ROI-Optimierung. Dieses akademische Wissen nutze ich heute, um Marketingstrategien nicht nur aus der 'kreativen' Perspektive zu betrachten, sondern sie als integralen Bestandteil des wirtschaftlichen Erfolgs eines Unternehmens zu steuern.