Oleksandra Pavlenko

Content Creation & UGC

Creation of high-quality video and image content for social media platforms such as Instagram and TikTok (including user-generated content)

Development of creative video formats to increase engagement and brand awareness

Visual storytelling: Implementation of brand messages into appealing, aesthetic, and target group-oriented content

Professional post-production (editing, color correction, sound design, text overlays)

Branding & Strategy

Development of an individual personal branding concept

Design of visuals, mood boards, and brand books for consistent brand presentation

Creation of tailor-made content strategies and editorial plans

Consulting on visual brand identity and positioning on social media

Development and implementation of cross-channel social media strategies (Instagram, Facebook, Pinterest) in the B2C sector. Editorial planning and content creation (text, image, video) in German and English – including stories, reels, carousels, and SEO-optimized Pinterest posts. Independent management of social media channels and campaign control, including creation of seasonal formats, editorial content, and paid campaigns (Meta, Pinterest Ads). Monthly creation of KPI reports (reach, engagement, growth, paid KPIs) and derivation of data-based optimization measures. Cooperation with design and performance teams for content production and optimization. Development of convincing strategies and ideas for client pitches, including preparation of presentations and participation in pitch appointments.

Support in the development and implementation of social media strategies for Instagram, Facebook, and Pinterest. Editorial planning and maintenance of social media channels. Support in the conception and implementation of paid campaigns (Meta & Pinterest Ads) – including targeting, budget allocation, and performance monitoring. Creation of monthly performance reports.