Freelancer profile translated to English.
Back to original languageAbout Oleksandra
I am an experienced consultant for digital marketing, communication strategy, and brand development – with a clear focus on effective positioning, measurable results, and structured implementation. Whether strategy, team leadership, or data-based campaigns – I bring clarity and energy to complex marketing projects.
🚀 Marketing Strategy • Digital Consulting • Team Leadership
I am an experienced communications consultant for digital marketing and communication strategy – with a focus on impactful brand management, data-based decisions, and measurable results.
💼 Expertise at a Glance
🔹 Strategy & Consulting
• Development of digital marketing strategies
• Brand positioning & communication concepts
• Linking business goals with marketing activities
🧠 Workshops & Brand Strategy
I support teams in strategic brand processes – from positioning and brand architecture to creative guiding principles.
📌 Formats:
• Brand & Purpose Workshops
• Messaging Frameworks
• Mission Statement and Tonality Development
• Brand Activation Internal & External
🧭 Project Management & Team Leadership
• Leading a 6-person team in the launch of a new bank in Germany
• Management of complex projects & stakeholder management
🌍 Industry Focus
• Banking & Fintech
• Raw Materials & Energy
• Retail & E-Commerce
• Automotive Industry
📊 Data & Tools
• Campaign analysis & KPI-based optimization
• Tools: Google Analytics, Matomo, Hubspot, Brandwatch, Semrush, best4planning
German
Fluent
English
Fluent
Russian
Native or bilingual
Ukrainian
Native or bilingual
Can work on-site
Hamburg (up to 50km)
Experience
- ACCENTURE SONG.DIGITAL MARKETING STRATEGY CONSULTINGBANKING AND INSURANCEJune 2022 - Today (4 years)Hamburg, GermanyClients: Insurance, Banking, Automotive, Energy, FMCG - Industry Leadership of Digital Marketing Strategy and Communication Teams Digital Marketing Consulting: Web Analytics, Communication Strategy, Data Analysis Marketing Insights & Planning of Marketing Campaigns: Definition of KPIs, Customer Insights, Campaign Strategy Client Contact and Team Management Conducting Client Workshops
- GREY.STRATEGISTDIGITAL AND ITJanuary 2023 - April 2023 (3 months)Hamburg, GermanyClients: Deichmann, Development of communication strategies around brand architecture, brand identity, and customer journeys Consumer analyses and identification of consumer insights Planning and execution of workshops focusing on repositioning, rebranding, and trend analysis
- MCCANN.STRATEGIC PLANNERDIGITAL AND ITDecember 2020 - December 2021 (1 year)Dusseldorf, NW, GermanyClients: Communication Planning: Identification of target groups, channels, and messages for campaign planning Digital Strategy: Campaign analysis/reporting, customer insights, and resulting strategic recommendations Creative Strategy: Preparation of briefings with the creative team, conducting client workshops, developing campaign strategies
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Education
- M.A. PsychologistKYIV NATIONAL TARAS SHEVCHENKO UNIVERSITY2015M.A.
- M.A. Wirtschaftspsychologie (Economic Psychology)HMKW UNIVERSITY OF MEDIA, COMMUNICATION AND ECONOMICS2018M.A. WIRTSCHAFTSPSYCHOLOGIE