About Oleh
I'm a performance marketing consultant specializing in paid search, paid social, and growth strategies across Marketplaces, Healthcare eCommerce, and B2B SaaS.
Beyond just managing campaigns, I take a holistic approach to growth, optimizing tracking, data infrastructure, and user acquisition strategies to drive sustainable business impact. A problem solver by nature, I go beyond performance marketing to identify bigger opportunities, ensuring that every aspect—from budget efficiency to full-funnel strategy—contributes to global growth, not just short-term campaign success.
Looking to scale your business and maximize ROI? Let's connect and discuss how I can help you grow profitably.
English
Native or bilingual
Ukrainian
Native or bilingual
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- olehtarasyuk.comPPC & Growth ConsultantE-COMMERCEJanuary 2021 - Today (5 years and 5 months)London, United KingdomFreelance PPC & Growth ConsultantI help brands and in-house teams acquire new customers, increase revenue, and maximize ROI through strategic performance marketing campaigns. My focus is on profitability, ensuring efficient media spend while driving sustainable growth.I manage Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads for mid-size and large businesses across industries such as Marketplaces, Healthcare eCommerce, and B2B SaaS. On average, I help brands reduce media spend by 20-30% without compromising top-line sales.Covering both Web and App user acquisition, I develop end-to-end strategies, from planning and execution to continuous optimization. I also handle tracking implementation and data accuracy, ensuring precise performance measurement and attribution with tools like Google Tag Manager, GA4, and Funnel.io.My expertise lies in scaling campaigns, improving data infrastructure, and building full-funnel strategies to make every marketing dollar count. Whether optimizing existing accounts or launching new ones, I ensure that paid media investments deliver measurable and sustainable growth.
- AdevintaPerformance Marketing ManagerJanuary 2022 - March 2025 (3 years and 2 months)Barcelona, SpainI led the paid search and paid social (Facebook ads & Linkedin ads) strategy for market-leading brands, managing campaigns end-to-end—from execution to optimization. My role involved not just overseeing performance but also mentoring and managing a team, ensuring smooth collaboration and efficient workflows. I worked closely with stakeholders to align growth objectives, budget allocation, and acquisition goals, always keeping ROI at the core.Beyond strategy, I focused on scaling performance, improving efficiency, and driving automation. I implemented automated reporting using Google Data Studio and Funnel.io, enabling real-time insights and faster decision-making. I also reviewed and optimized tracking implementation to ensure data accuracy, which played a key role in campaign performance analysis and attribution.I thrive in fast-paced, data-driven environments where continuous testing, iteration, and performance scaling are key. My goal was always to push boundaries, test new approaches, and refine PPC strategies to deliver sustainable growth.
- AdevintaPerformance Marketing SpecialistDecember 2016 - January 2022 (5 years and 1 month)Stockholm, SwedenSr. Performance Marketing SpecialistI managed paid media campaigns across Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads, focusing on acquiring new customers, increasing revenue, and maximizing ROI.I handled end-to-end campaign execution, from planning and strategy development to optimization and performance analysis. My work spanned lead generation and eCommerce, covering industries such as Marketplaces, eCommerce, and B2B lead generation.I was responsible for scaling mid-size and large accounts, fine-tuning campaigns, and optimizing budget allocation to improve efficiency. Additionally, I worked on tracking implementation and data accuracy, ensuring precise performance measurement and attribution with tools like Google Tag Manager, GA4, and Funnel.io.A key part of my role was developing full-funnel strategies, continuously testing and refining campaigns to improve cost-efficiency and drive sustainable growth.
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Education
- Bachelor’s Degree in EconomicsBalearic Islands University2015Bachelor’s Degree in Economics with a strong analytical foundation in market dynamics and financial principles