Freelancer profile translated to English.
Back to original languageAbout Olaya
I have over 12 years of experience in the consumer goods sector, having developed my career in multinational environments and working in different areas such as marketing, commercial strategy, and finance. This trajectory has allowed me to acquire a global vision of the business, combining analysis, strategic thinking, and results orientation.
After this period, I am at a transition point where I have decided to gain perspective and redefine my next professional steps. I am currently particularly interested in collaborating on projects where I can add value directly, get involved in the details, and contribute to growth from a closer and more flexible position.
I am looking for new challenges that allow me to continue developing, contributing my experience while adapting to more entrepreneurial and project-oriented environments.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MONDELEZ INTERNATIONALBrand Manager SeasonalsNovember 2024 - Today (1 year and 9 months)Madrid, SpainOn top as my responsibilities as Candy Iberia Brand manager, since November I am also responsible of part of the Seasonals category leading specific projects with Suchard & Milka -2025 Activation, with strong presence during pre campaign. -Analysis of the consumers of the category through a community that we have created during 3 months in which we have been adding stimulus to get important insights for our brands. -Suchard Minis Strategy and portfolio management.
- MONDELEZ INTERNATIONALBrand Manager Candy Category Iberia (Halls & Respiral)November 2023 - Today (2 years and 9 months)Madrid, Spain-Responsible for Brand Management of Halls & Respiral for Spain and Portugal markets. -Design, execution & analysis of Media Plan. Digital campaigns, local activations, and communication. -Innovation launching and packaging development/redesign. -Brand equity definition and building. -Portfolio management, PnL and growth strategy.
- MONDELEZ INTERNATIONALBrand Manager Gum Category (TridentNovember 2022 - November 2023 (1 year)Madrid, Spain-Responsible for Brand Management of Trident -Full development of last Trident TV and digital campaign 60 Minutes (100% Local creative idea and assets development) -Design, execution & analysis of Media Plan. Digital campaigns, local activations, and communication. -Innovation launching and packaging development/redesign. -Brand equity definition and building. -Portfolio management, PnL and growth strategy.
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Education
- Bachelor in Business AdministrationIE UNIVERSITY (IE Business School)2013Bachelor in Business Administration
- Marketing, Business and CommunicationUniversity of Southern California2013Marketing, Business and Communication