Olalla Fernandez

Project, Marketing, and Communication Manager | Zirkusschule Pirouette (Switzerland)

May 2018 – Present

In this role, I act as the operational and creative engine of the institution, managing the complete communication cycle.

Comprehensive Management: Leadership in organizing events and complex projects for schools and institutions, ensuring milestones and budgets are met.

Digital Marketing: Design and execution of content strategies focused on brand conversion and visibility.

Web Administration: Management and maintenance of the WordPress platform, ensuring information is always up-to-date and user-optimized.

AI Optimization: Implementation of Artificial Intelligence-based workflows for agile content writing and campaign planning.

Independent Projects / Freelance Specializing in shaping ideas in their initial phase, transforming them into projects with a professional, market-ready identity.

Conceptualization: Transformation of abstract concepts into viable and scalable project structures.

Visual Identity (Branding): Definition of corporate aesthetics, color palettes, and brand tone of voice to ensure coherent communication.

Digital Launch: Design of the initial social media ecosystem (Meta Business Suite) and content strategy for launching new businesses.

(Workshop "Sonrisas")

2005 – Present (Switzerland and Spain) I leverage my experience in socio-cultural animation and leadership to offer team-building experiences and team cohesion services.

Corporate Dynamization: Creation of programs to improve the work climate and emotional productivity of work teams.