Freelancer profile translated to English.

Description

My name is Oihana, I am a professional with solid experience in B2B and B2C business development and sales, primarily in the retail sector. Expert in leadership and team management at a national level, implementing commercial strategies that drive growth and improve the customer experience across multiple channels.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational
Basque
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LIDL
Area Sales Manager
RETAIL (LARGE RETAILERS)
November 2025 - Today (7 months)
Donostia / San Sebastian, Spain
As sales manager, I lead teams of 80-100 people managing a group of stores. Driving sales, optimizing operations, and ensuring compliance with standards and KPIs to maximize results. Selection, training, and development of teams.
Node
Sales Manager
TRAVEL AND TOURISM
October 2023 - December 2024 (1 year and 2 months)
Creation of the commercial department. Selection and development of the team. Creation of commercial strategy and tactics for achieving objectives.
Decathlon Spain
Business Development Manager
RETAIL (LARGE RETAILERS)
September 2021 - October 2023 (2 years and 1 month)
Madrid, Spain