Jeferson Zambrano

In this project, I was responsible for the UX/UI design for the A/B test of a Cantabria Labs landing page, ensuring a clear and optimized structure for its implementation.

Work Phases:

1. Initial Meeting and Objective Definition

• Participation in the preliminary meeting with the team to understand the A/B test objectives.

• Definition of the UX/UI strategy and approach based on client requirements.

2. Design Structuring and Organization

• Creation of the component system in Figma to ensure visual consistency.

• Organization of branding within the Figma file, establishing clear usage guidelines.

• Definition of a variable and style system to optimize the workflow.

3. UX/UI Design and Prototyping

• Development of the flowchart to define the landing page navigation.

• Creation of wireframes to effectively structure information.

• Low-fidelity design and prototyping on desktop and mobile, ensuring usability on both versions.

4. Post-Delivery

• Organization and export of the file with all design elements ready for implementation in the A/B Test.

• Preparation of a UX improvements document, with optimization recommendations at the UX and UI level for the general website.

• Inclusion of accessibility and SEO tips to enhance user experience and website visibility.

Web designer and developer with specialized experience in layout and front-end development. I excel in creating wireframes, prototypes, and design systems to ensure efficient user experiences. My technical skills include HTML5, CSS, and JavaScript. Responsible for the websites of: MIT Professional Education, MIT XPRO, and Global Alumni. Highlighted skills:

- Layout and front-end development

- Creation of wireframes and prototypes

- Design Systems

- Design Tools: Figma, Elementor, Photoshop, Adobe Illustrator

- Languages: HTML, CSS, JavaScript, SCSS

- Experience in web application and template design My job is distinguished by my constant commitment to continuous improvement, which supports my ability to stay updated on the latest trends and technologies. I am prepared to provide highly efficient solutions.

Layout and design in different languages for the publisher's titles, defining design lines for each product to be distributed on various platforms: Instagram, Facebook, Twitter, web portals, Print, and YouTube. Some of these include: the first title of the new saga Renacer "500 veces tu nombre", the international bestseller "Amor a 4 estaciones", Mientras te Olvido, and El diario de una ilusión; all by the young Latin American author, Nacarid Portal (@nacaridportal - www.nacaridportal.com). Also, the poetry book "Mi Viaje Sin Ti" by Vespertine.