Freelancer profile translated to English.

Description

Senior communication manager, with 15+ years of experience in media strategy, PR, and content marketing for the tourism, independent hospitality, luxury hospitality, lifestyle, and transport sectors. Specializing in brand strategy, influence, and press relations.

KEY SKILLS

- Definition and management of communication strategies

- Management of Press Relations (France / international)

- Strong network of Press and Key Opinion Leaders

- Influence communication & public relations

- Content marketing and multi-channel editorial strategy

- Corporate communication, CSR & impact projects

- Crisis communication

- Organization of events, conferences, press trips

- Budget management & reporting

- Leadership: Team management and agency coordination

- Bilingual English (C2)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Hotels Elystel
Communication and Digital Visibility Consultant
HOSPITALITY
June 2025 - July 2025 (1 month)
Paris, France
I assisted the Elystel Hotels group, which brings together three independent addresses in Paris, as part of a visibility and communication analysis.

Their objective: to refine their positioning in a highly competitive Parisian market and build a clear differentiation strategy.

After a comparative analysis of the communication of key competitors, we conducted an internal audit of their digital presence (website, social networks, loyalty strategy, and customer journey mapping).

Specifically, we prioritized:
- The redesign of the Instagram content strategy, with a new editorial charter focused on the Parisian art of living and not just the hotel experience.
- The drafting of a detailed brief for the recruitment of specialized service providers.
- The implementation of a targeted email campaign strategy and personalized offers for existing customers during the low season.
- The development of local partnerships to enhance the customer experience and the identification of internal "key players" for the implementation of the roadmap.

This first phase is the starting point for coherent and "tailor-made" communication, with pragmatic solutions.
Communication Strategy Digital Communication Audit
Hotel Dame desArts
Senior Executive Manager - Communication and Marketing
HOSPITALITY
March 2024 - September 2025 (1 year and 6 months)
Paris, France
- Management of Press Relations France & international (FR/US/UK/Australia)
- Management: Influence Marketing and Social Media
- Definition and Monitoring of marketing partnerships and photo shoots
- Project Manager: rebranding of the restaurant at Hôtel Dame des Arts, Paris
- Coordination of agencies & service providers, Reporting & ROI analysis
Press Relations Project Management Communication Strategy Digital Marketing Strategy Media Training
Hotel des Grands Voyageurs
Senior Executive Manager - Communication and Marketing
HOSPITALITY
March 2024 - September 2025 (1 year and 6 months)
Paris, France
- Management of Press Relations France & international: France, Benelux, USA, and UK.
- Management of Influence Marketing and Social Media
- Definition and Monitoring of marketing partnerships
- Photo shoots and Filming
- Writing
- Coordination of agencies & service providers
- Reporting & ROI analysis
Press Relations Communication Strategy Strategic Partnerships Writing Event Management