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Octave LaurentinOL

Octave Laurentin

Senior CMO 🎅 Expert Distribution SaaS B2B 🤜

€950/day
7 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Octave

Hello Malters ! đź‘‹

Thank you for visiting my profile. To introduce myself briefly, I have over 12 years of experience in Marketing.




Here is my profile in a few bullet points:

✅ I founded a 360° Web agency (website, SEO, social media, lead generation) (2011)

âś… Worked at Google (marketing strategy, and campaign creation) (2015)

âś… Was CMO in a tech startup that had an exit (PR, Ads, Inbound, Outbound, and team management). (2018)

âś… I created a SaaS in Webmarketing that allows identifying one's marketing positioning to support our major clients and startups. (2021)

✅ I co-founded a SaaS in intelligent and ultra-personalized content creation that supports my clients in SEO, Social, and Lead Gen content growth (Whitepaper, Podcast,…) thanks to expert proofreaders in the field (2023)

âś… I have also been a writer for the Marketing section of Les Echos Solutions for 2 years,

âś… For 2 years, I have been supporting startups and large accounts on Malt with their marketing strategy, positioning, and growth challenges, particularly in creating SEO, Social, and Lead Gen content thanks to the tools we have created and my various expertise over the last 12 years.

I would be happy to learn more about your strategy and needs.

See you soon,
Octave
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • Octave Laurentin
    B2B Marketing Strategy Consultant
    CONSULTING AND AUDITS
    September 2021 - Today (4 years and 9 months)
    Paris, France
    Supporting major groups like KPMG, Capgemini, and Mazars, e-commerce sites like Boulanger, and Luxury groups (Dior, Dessange), as well as startups or scale-ups like Qare, Cheerz, Luko, Lehibou, Malt.
    - Marketing strategy for Startups, Scale-ups, and publicly traded companies
    - Competitive analysis using the Datakudo tool
    - Identification of positioning opportunities
    - Implementation of branding strategy
    - SEO, Social, and Lead Gen content strategy (and implementation)
    - Positioning strategy on LinkedIn
    - Content creation on LinkedIn
    - Occasional support as CMO as a service
    Stratégie marketing Stratégie de contenu LinkedIn Marketing CMO Branding
  • Datakudo
    CEO
    SOFTWARE PUBLISHING
    February 2021 - Today (5 years and 4 months)
    Paris, France
    Datakudo is a SaaS tool that supports my Marketing consulting activities. The tool allows for:
    - Online competitor analysis
    - Understanding of effective marketing mechanics (reverse marketing)
    - Analysis and comparison of PR strategy
    - Identification of key topics through artificial intelligence
    Benchmarking et analyse concurrentielle Marketing de contenu Stratégie de contenu Branding Stratégie de positionnement LinkedIn Marketing Twitter Marketing Web Content Writing
  • Clevy (exit)
    Head of Marketing
    TECH
    May 2018 - March 2021 (2 years and 10 months)
    Paris, France
    Marketing Positioning:
    - Branding,
    - Competitive Analysis
    - Editorial Strategy
    - PR Strategy

    Growth Marketing:
    - Data Sourcing/Scraping
    - Emailing

    Inbound Marketing:
    - Editorial Planning and Strategy
    - Blogging
    - Hubspot Master

    Acquisition Strategy:
    - Google Ads
    - FB Ads
    - Linkedin Ads
    - Lead Management
    - Nurturing

    Marketing Strategy:
    - Marketing Roadmap
    - Product Growth
    Stratégie webmarketing Stratégie de communication Stratégie de positionnement Positionnement Corporate Branding Stratégie éditoriale

Reviews

5.0

Out of 4 ratings

J

Joséphine

m-work

Reviewed on 10/1/2024

Great work, proactive and hands-on on various topics, from SEO to SEA. I recommend Octave!
CharlotteC

Charlotte

Sugi Research

Reviewed on 2/15/2024

Octave helps us implement a marketing strategy adapted to our sector and market maturity, while integrating useful tools and practices from digital startups.

Recommendations

LF
Jules MaregianoJM
AL
Léa Fergui and 2 other people have recommended Octave

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Education

  • Entrepreneurship and Marketing Degree
    Novancia
    2011

Certifications

  • Google Adwords - Search
    Google
    2016
    Google
  • Google Adwords - Display
    Google
    2016

Skill set

Categories