About Octave
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- Octave LaurentinB2B Marketing Strategy ConsultantCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)Paris, FranceSupporting major groups like KPMG, Capgemini, and Mazars, e-commerce sites like Boulanger, and Luxury groups (Dior, Dessange), as well as startups or scale-ups like Qare, Cheerz, Luko, Lehibou, Malt.- Marketing strategy for Startups, Scale-ups, and publicly traded companies- Competitive analysis using the Datakudo tool- Identification of positioning opportunities- Implementation of branding strategy- SEO, Social, and Lead Gen content strategy (and implementation)- Positioning strategy on LinkedIn- Content creation on LinkedIn- Occasional support as CMO as a service
- DatakudoCEOSOFTWARE PUBLISHINGFebruary 2021 - Today (5 years and 4 months)Paris, FranceDatakudo is a SaaS tool that supports my Marketing consulting activities. The tool allows for:- Online competitor analysis- Understanding of effective marketing mechanics (reverse marketing)- Analysis and comparison of PR strategy- Identification of key topics through artificial intelligence
- Clevy (exit)Head of MarketingTECHMay 2018 - March 2021 (2 years and 10 months)Paris, FranceMarketing Positioning:- Branding,- Competitive Analysis- Editorial Strategy- PR StrategyGrowth Marketing:- Data Sourcing/Scraping- EmailingInbound Marketing:- Editorial Planning and Strategy- Blogging- Hubspot MasterAcquisition Strategy:- Google Ads- FB Ads- Linkedin Ads- Lead Management- NurturingMarketing Strategy:- Marketing Roadmap- Product Growth
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Education
- Entrepreneurship and Marketing DegreeNovancia2011
Certifications
- Google Adwords - SearchGoogle2016
- Google Adwords - DisplayGoogle2016