Ochi Jayanti

Strategic Execution & Business Impact

• • Lead end-to-end digital growth strategy for OCTO Mobile, driving app downloads, product adoption, and and transaction growth through performance-led, multi-channel campaigns.

• • Translate business targets into clear marketing plans that deliver measurable growth.

• • Initiate and lead the investment campaign (GetWealthSoon) to increase first-time investor penetration within the digital ecosystem.

• • Manage marketing budget, monitor and report key metrics to senior stakeholders, ensuring campaign alignment with business priorities and performance benchmarks.

Cross-Functional Collaboration

• • Position OCTO Mobile as a key growth driver across Corporate and Consumer Banking initiatives.

• • Work closely with Product, Corporate Communication, and agencies to align marketing with business priorities

Growth & Digital Innovation

• • Lead multi-channel campaigns combining performance marketing, influencer strategy, UGC, ATL, and on-ground activations to build relevance and drive engagement.

• • Oversee content strategy across web, app, and social platforms to improve conversion and customer journey.

• • Transform data insight to creative execution and refine targeting, personalize messaging, and improve campaign efficiency.

Team Leadership

• • Build and mentor marketing team with strong ownership mindset.

• • Lead cross-functional team and agency partners to deliver integrated campaign with clear business outcomes.

• • Directed marketing strategy for Savings Products, Debit Card, and Loyalty Programs (Poin Xtra), covering acquisition, usage, and retention.

• • Led lifecycle campaigns across email, social, in-app, and activation programs; partnered with product and analytics to optimize journeys.

• • Managed budget efficiency and stakeholder alignment while delivering growth targets across key programs.

• • Led local launch ideation and execution for Victoria's Secret campaigns, working with agencies and regional stakeholders.

• • Designed and executed Bombshell Intense launch activation (KOL event + content plan), driving strong social buzz and brand heat.

• • Managed localized asset development and retail activation planning and execution aligned to regional expectations.