Freelancer profile translated to English.
Back to original languageAbout Océane
SEO, GEO & Lead Acquisition Consultant with 6+ years of experience (agency & client-side)
💡Your traffic doesn't pay your bills, your leads do!
I transform your natural referencing into a customer-generating machine, visible on Google and in LLMs.
🎯 Concrete results:
- Selectra: 10,000+ leads/month, revenue x3 in 2 years, record conversion 10% traffic → lead, management of 9 SEO project managers (BE/NL)
- monlogicielpro.com (B2B comparator launched from scratch with AI): top 10 in 2 months on competitive queries
🏆 References: Groupama, Crédit Agricole, Qivio, Réassurez-moi, Selectra, Alegria Group
🌍 Highly competitive sectors: banking, insurance, mutual insurance, energy, telecom, health
🚀 My DNA: ROI focus, ethical advice, zero jargon
✅ My expertise:
1. SEO/GEO/AEO Strategy & Audit
- 360° audits, SEO specifications (creation/redesign of sites on Drupal/Webflow/WordPress/...), architecture restructuring
- Core Web Vitals, semantics, link building, cannibalization
- SEO/GEO Expertise: visibility in ChatGPT, Claude, Gemini, AI Overviews
- Prioritized ROI Roadmaps
- Google core updates monitoring
2. AI-ready Content & Copywriting
- High-performing briefs, expert SEO copywriting (insurance, mutual insurance, banking, energy, health)
- EEAT, structured data, clusters, author pages
- Multilingual SEO FR/EN/ES/NL
3. Link Building & Digital PR
Featured snippets, Google News/Discover, link building, digital PR (press/TV mentions and interviews)
4. Lead Gen & CRO
- Landing pages, A/B testing, CTAs, simulators
- GA4, GTM, Looker Studio, CRM tracking: Hubspot, Zoho
5. Management & Steering
Management, OKRs, reporting, budget (team of 9 people, 4 markets)
6. SEO/GEO Training & AI Consultant
- Programs for Qualiopi schools and training centers
- Internal team training, AI workflows (ChatGPT, Claude, Gemini, Zapier)
📩 Need more leads via Google or AI? Write to me, I'll respond within 24 hours!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Dutch
Fluent
Portuguese
Basic
Can work on-site
Toulouse (up to 50km)
Experience
- Qivio
On Malt
SEO/GEO and Growth Consultant for an Insurtech (SaaS/Fintech)BANKING AND INSURANCEMarch 2026 - April 2026- SEO & GEO Strategic Roadmap : development of a long-term visibility strategy integrating new search behaviors (generative experience) to maximize domain authority on high transactional intent keywords.
- 360° Audit & Technical Specs : comprehensive audit (technical, semantic, UX) and writing of specifications for implementation on Webflow (code optimization, loading time, and semantic structure).
- Silo Architecture (Clustering) : creation and deployment of complex thematic clusters, structuring the site for maximum thematic authority.
- "AI-Ready" Content Workflow : implementation of a content production process. Writing highly specific briefs, coordinating external writers, and integrating on Webflow.
- Expertise & Authority (E-E-A-T) : deployment of trust signals through the creation of expert author pages and strengthening on-page expertise evidence, essential for YMYL (Your Money Your Life) topics.
- Tracking & ROI (UX/CRO) : implementation of a granular internal UTM tracking plan to measure direct conversion from blog to sales funnel. Implementation of UX "quick-wins" to transform informational traffic into qualified leads.
- SEOtoLeadsFreelance SEO & GEO ConsultantCONSULTING AND AUDITSJanuary 2026 - Today (6 months)Toulouse, FranceI assist companies in defining and implementing ROI-oriented organic growth strategies:
- SEO/GEO Audit: 360° audits (technical, semantic, link building) and competitive analysis.
- Multilingual Strategy: deployment of international SEO strategies (FR, EN, ES, NL).
- Strategic Steering: creation of roadmaps prioritized by business impact (ROI quick-wins) and KPI monitoring.
- Analytics: data tracking implementation (GTM/GA4).
- AI-ready Content: production of high-performing briefs, content writing, and optimization for traditional search engines and LLMs (AEO/GEO).
- Conversion Optimization (CRO): creation and optimization of landing pages to maximize organic traffic conversion into leads.
- SEO/GEO Training
- References: SEO/GEO support for Qivio (PNO, borrower, NVEI, home insurance), creation and development of monlogicielpro.com (ranked top 10 for competitive queries in 2 months)
- HyffenSEO ConsultantCONSULTING AND AUDITSJune 2025 - December 2025 (6 months)Toulouse, France
- Definition and steering of SEO/GEO strategies for clients such as Groupama, Crédit Agricole, Réassurez-moi, and Alegria Group
- Management of briefs and content production and optimization in collaboration with freelancers
- In-depth technical audits and development of strategic recommendations for performance optimization
- Client support and consulting, ensuring fluid communication and strategic reporting of results
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Education
- Master in Organizational Communication and Public RelationsUCLouvain2019
- Bachelor in Information and Communication SciencesUCLouvain2017