Océane Perrin

Hello, my name is Océane.

I am currently the Marketing and Communication Manager at Wood’s, a company specializing in air quality solutions such as dehumidifiers and purifiers.

My role involves developing brand awareness and image through strategic and creative communication actions. I work on managing and animating social media, creating digital campaigns, producing engaging content (video, visual, print), and monitoring in-store communication efforts to provide a consistent consumer experience.

I also collaborate with agencies and partners to deploy innovative communication strategies, ensuring that every communication reflects Wood’s identity and values.

My goal is to enhance the brand's visibility, create a strong connection with customers, and position it as a leader in its market, both with the general public and professionals.

Brand Management: Complete supervision of six company brands, from product conception to point-of-sale commercialization. Product Development: Collaboration with design, production, and logistics teams to create products aligned with market trends and consumer expectations. Marketing and Communication Strategy: Conception and implementation of personalized marketing campaigns for each brand, including the creation of visual and video content with a dual objective: promoting products to the general public (samples, demonstrations, advertisements) and supporting sales teams through presentations and videos for partners and distributors. Commercialization: Monitoring in-store performance and analyzing customer feedback.

Complete product lifecycle management: from development to market withdrawal (positioning, pricing strategy, launches, end-of-life). Marketing campaign management: from planning to execution, in coordination with communication, sales, and digital teams. Performance and market data analysis: sales, trends, competitive intelligence, and strategic recommendations to management. Negotiation and coordination with partners/suppliers: building an attractive and differentiating product offering. Marketing project management on social media: content creation, KPI monitoring, and engagement optimization.