Océane Keoxay

Management and development of Sponsored Products monetization

- Conduct Market research, define a strategy to meet user needs and Cdiscount Advertising business objectives.

- In collaboration with cross-functional teams: innovate to identify growth levers, manage POC launches, implement and animate a communication plan to ensure its success.

- Retain customers by improving the customer experience: simplify, streamline, gamify, develop the use of the digital marketing platform.

- Data analysis, create value through data by developing new solutions, identify opportunities for optimizing platform revenue and performance.

- Create reports, analyze performance, manage growth, and master KPIs.

- Train our users (internal/external) so they can optimally manage their Marketing campaigns autonomously: create tools (PowerBi, videos, One Page), editorial content, emailing.

- Develop the brand image of Cdiscount Advertising in the market as a digital marketing expert.

- Strategy: definition of the annual loyalty strategy for the Navigo imagine R product, and the "social media" strategy: Facebook (69K followers), Instagram (10.4K), Twitter (5.7K), Snapchat, annual budget: €800K.

- Management of the Navigo imagine R product: 950,000 subscribers, community work with Île-De-France Mobilités, Optile, and RATP.

- Communication (€200K): internal/external communication and promotion actions (print & digital), display and emailing campaigns, newsletter, social media, events (Salon du grand 8).

- Management of the communication agency in charge of the imagine R loyalty program, monitoring and coordination of various service providers: media producers (printing and distribution), online rail agencies, etc.

- Responsible for implementing a chatbot to improve subscriber satisfaction and loyalty to the program (15,000 users in 9 months). Community management and monitoring of the annual subscription campaign for the Navigo imagine R product.

- Website redesign: proofreading, feedback, and validation of mockups, functional specifications, testing, negotiation with all stakeholders (GIE, Optile, Île-De-France Mobilités, communication agency).

- Activity monitoring: reporting, analysis, recommendations on social media performance and fare product sales, analysis of website performance (Google Analytics).

- Market Research: satisfaction survey, qualitative and quantitative study (~9000 respondents).

- Communication materials for sales representatives to present new products of the month and offer them a sales pitch (supported by concise market research).

- Marketing: participation in the development of monthly catalogs (pricing, competitive intelligence, quantitative market research).