Océane J.

Since the end of my contract with Publicis, I have launched myself as a freelancer.

I work as support for agency teams like Heroiks and Dentsu, on various brands such as Cuisinella, Loxam, Asus, as well as Nuxe, Boursobank, and Cogedim.

I manage campaigns on all Social Media platforms, covering all stages of the funnel and with substantial budgets.

On the L'Oréal client side, for the LBD BU on La Roche Posay and Cerave accounts, as well as for the Dessange brand in the ACD BU, I carry out the following tasks:

1. Media Strategy

- Design and write Social Media recommendations based on my knowledge of the operational functioning of the lever (setup, trafficking, deadlines) and my market knowledge (ad networks, technology)

- Challenge partner offers (media, technology, data...) to obtain the best campaign conditions according to client objectives/KPIs, build negotiation tactics for key accounts

- Be responsible for campaign implementation, from the media plan according to defined objectives, through setup and continuous campaign optimization on Social Media platforms, to the final report, using knowledge of the tools

- Build a solid Social Media network (ad networks)

2. Offer Development and Innovations

- Ensure active monitoring of market innovations and recommend opportunities based on client objectives, and contribute to their deployment with clients and internally

- Support and advise clients on the most relevant actions to implement to improve campaign productivity

- Challenge various partners on the implementation of innovative campaigns and the return on investment for their advertiser

- Participate in innovation projects both internally and to challenge the market offering

- Work in close collaboration with the consulting teams

3. Administrative and Financial Management

- Ensure proper traceability of administrative and financial processes for digital campaigns broadcast

- Receive and process invoices generated by ad networks

- Master financial flows (disputes)

4. Management of an intern

I manage my campaigns on Meta, TikTok, Snapchat, Pinterest, Be Real, Twitter.

Tools used: GA, MM

- Understanding of the need

- Media plan implementation (objective, targets, budget, period)

- Strategic recommendations in terms of formats and creatives

- Campaign setup (dynamic ad format) cross-platform on Facebook/Instagram

- Daily and weekly campaign monitoring

- Campaign optimization as needed

- Drafting of weekly reports and conclusions with insights

- Calls as needed