Freelancer profile translated to English.
Back to original languageAbout Océane
Experienced e-commerce manager, I've learned on the ground what truly sells and what silently hinders.
I support founders of independent Fashion, Lifestyle, Home, and Jewelry stores who want to advance their e-commerce without spending their nights on it.
I take care of what takes up your time and energy: product sheets, website monitoring, commercial calendar, newsletters, CRM, promotions, so you can stay in your zone of genius.
No agency, no intermediaries. A dedicated person who knows your universe and invests as if it were their own.
Available for one-off or recurring missions.
French
Native or bilingual
Can work on-site
Amiens (up to 50km)
Experience
- Pretty WireE-commerce ManagerFASHION AND COSMETICSNovember 2023 - Today (2 years and 9 months)Amiens, France*Complete management of product sheetsCreation and full upload of 3000+ referencesWriting of commercial descriptions and technical specificationsSelection and integration of product visualsCreation of size, color, and variant variationsImplementation of product associations and suggestionsArchitecture and categorization of the entire catalogOn-page SEO optimization of all sheets→ Structured, coherent, and SEO-optimized catalog*Merchandising & commercial animationWebsite merchandising management: tree structure, sorting, featured productsCreation and management of CMS pages and homepage visualsConstruction and deployment of the annual commercial calendarPlanning, writing, and sending newsletters via BrevoImplementation of seasonal and one-off commercial operationsManagement of private sales and partnership operations→ Over 100 newsletters deployed · average open rate 60%*Monitoring, analysis & continuous improvementMonitoring of e-commerce KPIs: revenue, conversion rate, newsletter and campaign performanceCompetitive analysis of products and websitesCollaboration with developers on website evolutions and fixesPrioritization of e-commerce actions based on their business impactStrategic recommendations for continuous improvementCarrier relations and price negotiation→ 1% improvement in conversion rate over 6 months*CRM & customer relationsSegmentation of the customer base and targeting of campaigns via ConnectifImplementation of automated CRM scenarios (cart abandonment, loyalty, reactivation)Coordination with customer service to improve user experienceResearch and implementation of gift packaging→ Structured customer journey from first purchase to loyaltyKey SkillsProduct sheetsAudit & conversion optimizationSEOWebsite merchandisingCommercial animationToolsPrestaShopGA4NotionCanvaConnectifKlayvioBrevo
- Pretty WireProduct Sheet & Customer Service ManagerFASHION AND COSMETICSNovember 2022 - November 2023 (1 year)Amiens, France
- Main missions
Management and creation of product sheetsComplete creation of product sheets (writing, characteristics, variations, associations)SEO optimization (meta title, description, URL)Organization and categorization of the catalogContinuous improvement of existing sheets- After-sales service (SAV) management
Handling customer requests by phone, email, and messagingProcessing customer disputes (carriers, returns, refunds)Managing Google complaints / customer reviewsResolving issues related to orders and deliveriesCoordination with carriers for tracking and incident resolution- Continuous improvement
Analysis of customer feedback to identify purchasing barriersAdjustment of product sheets to limit returnsImplementation of reassurance elements on the site
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