Freelancer profile translated to English.

Description

My CRM & Emailing Expertise:

Klaviyo account audit
Opt-in database cleaning & profile classification
Newsletter creation & scheduling
Flow creation & optimization: welcome, checkout, post-purchase, browse, retention…
Advanced segmentation & targeting
A/B testing & continuous optimization
Clear dashboard and KPI tracking

My Goal:send the right message, to the right person, at the right time, in order to turn prospects into loyal customers, effectively engage your database, and maximize the performance of your CRM channels.

My preferred sectors?

Mainly cosmetics, health, and wellness, I am also passionate about sports!

My background?

I first led the French emailing strategy at Dermalogica, a brand in the Unilever Prestige group, responsible for campaign deployment and customer base engagement.

I then took over CRM management at Mium Lab, a French food supplement brand, with the mission to develop channel performance while preserving a strong and coherent brand experience.

These experiences have allowed me to develop a strategic and operational approach to CRM. I am involved in campaign design (email, SMS, WhatsApp), automated flow creation and optimization, as well as segmentation, performance analysis, and continuous improvement of the customer experience.

My favorite tool?

I have been using Klaviyo daily for several years, a tool I have become truly passionate about. I assist brands with all CRM subjects: flow implementation and optimization, RFM segmentation, database cleaning and structuring, profile classification, loyalty strategy, and reactivation of inactive customers.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Mium Lab
CRM MANAGER
HEALTH AND WELLNESS
September 2024 - March 2026 (1 year and 6 months)
Paris, France
• Definition and management of the CRM strategy (France & Europe): campaign & flow roadmap based on key dates, product launches, seasonality, and business objectives
• Optimization of automated customer journeys (flows)
• End-to-end configuration of email, SMS, and WhatsApp campaigns (briefs, template creation, segment definition, scheduling)
• Customer Loyalty: redesign of loyalty, referral, and review programs to increase repurchase rate and Lifetime Value
• New customer acquisition through opt-in database growth (+62k opt-ins in 2025)
• KPI Optimization: A/B tests, segmentation, targeted content, deliverability work
Klaviyo Flows CRM Campaign Design Customer Retention Database Growth Customer Analysis and Segmentation
Dermalogica, Unilever Prestige
CRM RETENTION MANAGER
FASHION AND COSMETICS
September 2022 - June 2024 (1 year and 9 months)
Paris, France
• Development of the CRM calendar, writing and scheduling of newsletters for Dermalogica France
• Redesign of flows: Welcome, Post-Purchase, Abandoned Cart, and Browse
• Definition and management of segments (Single Buyers, RFM, skin concern...)
• Creation of the subscription program and redesign of the loyalty program (Rise and Yotpo)
• Klaviyo, Retention X, and Google Analytics analysis
Klaviyo Segmentation Klaviyo Flows Email Campaigns CRM Planning Definition and Monitoring of Indicators (KPIs)
Josefina
E-COMMERCE AND MARKETING OFFICER
FASHION AND COSMETICS
September 2020 - August 2022 (1 year and 11 months)
Paris, France
• Management of the e-shop (product sheets, collection pages, offers, seasonal content, e-merchandising)
• Reporting, KPI definition and analysis, competitive intelligence
• Social media management (Instagram & Pinterest), VIP and influencer partnerships
• Project coordination: website redesign (migration from WordPress to Shopify), studio shoots and events organization
Website Management Social Media Communication Digital Project Manager KPI Dashboards Customer Service