Freelancer profile translated to English.
Back to original languageAbout Océane
Marketing Project Manager, with expertise in the agri-food and spirits sectors, I have held positions as Brand Manager and Innovation Product Manager, in B2C (consumer goods) as well as B2B.
Dynamic, rigorous, and results-oriented, I now work as a freelancer to support companies in their marketing projects: product development, data analysis, brand strategy, market positioning...
While my career has been built in the agri-food industry, I am open to other fields, particularly the sports industry or any sector with high marketing stakes.
Looking for a new challenge, I am ready to put my skills and dynamism at the service of ambitious teams to contribute to their growth.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Groupe SavenciaInnovation Product Manager B2C ValrhonaAGRICULTURENovember 2022 - November 2023 (1 year)FranceManagement of the development and launch of eco-designed seasonal ranges (Easter, Christmas): 10 products distributed worldwide with a focus on the brand's CSR commitments
- Analysis of the needs of different markets
- Definition of the offer: products, prices, packaging, target markets
- Guarantee of the proper development of the graphic chain: briefing and coordination between agencies, internal departments, and the prepress partner
- Establishment of forecasts
- Profitability calculation
- Presentation of offers to markets
- Performance analysis
Management of innovation and renovation projects:- Facilitation of project teams
- Planning and budget management
- Risk analysis
- Guarantee of the follow-up of the internal process for development project management (work on the PLM software beCPG)
Co-creation of the 4-5 year innovation plan- Analysis of target markets (Power BI, competitive intelligence, field visits)
- Qualitative interviews with consumers, professionals, and target clients
- Facilitation of ideation workshops with employees, clients, and chefs
- Groupe SavenciaChavroux Brand ManagerAGRICULTUREMarch 2021 - November 2021 (8 months)France
- Definition and execution of the brand's marketing plan
- Management of the development project for a disruptive range
- Revitalization of social networks (Instagram, Facebook)
- Close collaboration with sales teams for the price repositioning of key products: creation of sales arguments, performance monitoring
- Creation of a digital and in-store campaign to increase brand attractiveness and broaden its usage
- Analysis of brand and competitor performance: Nielsen and Kantar consumer panels.
- Pernod RicardAssistant Brand Manager - Champagne G.H. MummWINE AND SPIRITSJune 2020 - December 2020 (6 months)Paris, France
- Analysis of market and brand performance (sell-in and sell-out in on-trade and off-trade): Nielsen consumer panel
- Implementation of the year-end OOH and DOOH campaign
- Coordination of projects related to repacking, brand experience, and press relations
- Support for e-commerce acceleration (Drive, private sales): organization of photo shoots for new content creation, data organization
- Coordination of cross-functional teams and liaison with the brand owner
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Education
- Grande Ecole Programemlyon Business School2020
- Bachelor of Science in ManagementIAE Lyon20171 année d'échange à l'Université d'Auckland (Nouvelle Zélande)