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Oceane B.OB

Oceane B.

IT & Change / Marketing / Communication

€280/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Oceane

With 5 years of professional experience as a Senior Consultant in various consulting firms, I have held diverse roles (management, communication, marketing, project management, transformation, and customer experience), developing a comprehensive understanding of business and organizational challenges.

My approach is strategic, human-centered, and results-oriented!

Specializing in transformation, I support companies on strategic projects by translating functional challenges into concrete operational actions, fostering adoption and change management.

Graduated from EMLYON with a specialization in Brand & Communication, Digital Marketing, and holding a Specialized Master's degree in Digital Marketing & Data from KEDGE, I have worked in consulting firms (Smile, Headmind Partners & CGI), startups (Bio-chrono), and large corporations (Mcdonald's, Canal+, Ritz-Carlton).

My latest missions:
IDEMIA: PMO Transformation
- Redesign of IT governance
- Management of a portfolio of 15 IT projects
- Analysis of existing processes and identification of areas for improvement as part of an IT audit
- Deployment of agile methodologies to improve IT project management

ENEDIS: Cyber Communication Manager
- Intranet redesign (UX & UI)
- Writing monthly newsletters, quick reference guides, and articles on cybersecurity
- Creation of educational and interactive materials to strengthen cyber culture within the company

Organizational Transformation | Change Management | Project Management | Governance | Process Optimization | Project Management | Impact Analysis | Reskilling | CSR | Design Thinking | KPI | OKR | CIO | Diagnosis | Customer Experience | Product Marketing | Digital Marketing | UX / UI | Digital Transformation
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Basic

Can work on-site
Paris (up to 10km)

Experience

  • Headmind Partners
    Senior Consultant
    CONSULTING AND AUDITS
    February 2024 - October 2025 (1 year and 8 months)
    Paris, France
    IDEMIA: PMO Transformation
    Missions

    - Redesign of IT governance
    - Management of a portfolio of 15 IT projects
    - Analysis of existing processes and identification of areas for improvement as part of an IT audit
    - Deployment of agile methodologies to improve IT project management

    Results
    - 12 interviews conducted
    - 15 IT projects

    Environment
    - Agile methodologies
    - Excel & Powerpoint & Trello & AI
  • CGI Business Consulting
    CIO Advisory Consultant
    March 2023 - Today (3 years and 3 months)
    Bd Périphérique, Paris, France
    Missions
    - Conducted a training and communication needs audit
    - Creation and management of digital content: video, newsletters, white paper...
    - Implementation of a training strategy and execution
    - Analysis of change impact
    - Creation of IT security awareness campaigns

    Results
    - 3 tools implemented: Slack, Trello
    - Training of about twenty people

    Environment
    - Tools: Teams, Slack, Trello, Canva
  • Bio chrono
    Digital Marketing & Product Management Manager
    AGRICULTURE
    March 2022 - August 2022 (5 months)
    Bd Périphérique, Paris, France
    - Implement customer loyalty / referral programs
    - Implement physical or digital marketing actions
    - Contribute to the improvement of marketing processes
    - Collaborate with the Food Project Manager in analyzing product performance, pricing, and defining new offers or product packages
    - Analyze the performance of assortment categories and rework their composition
    - Analyze and test service performance, report issues, and suggest improvements in collaboration with IT and management
    - Define and conduct continuous UX testing/interview scenarios
    - Define relevant customer KPIs and ensure the tracking of trackers meeting business objectives
    - Source and identify partners to integrate their solutions on our platform (e.g., API) and manage their implementation
    - Identify partnership opportunities (influencers or companies)
    - Implement digital marketing campaigns (analytics, social media, Google Ads, etc.), and analyze their impact on the entire funnel
    - Configure and manage Analytics tools and contribute to the SEO strategy to improve the ROI of our digital marketing strategy
    - Define and track the data strategy with IT to meet the various marketing needs of the teams
    - Define and analyze the customer journey to improve it and interface it with user needs in collaboration with the Customer Support and Success teams
    - Conduct strategic email campaigns

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Education

  • Master of Science
    KEDGE Business School
    2022
    MS marketing digital & data
  • Bachelor Business School
    EM LYON
    2021

Certifications

Skill set (14)

Categories