About Nuria
English
Conversational
Basque
Conversational
Experience
- PSDigitals (by PaidStrategy)Senior PPC Specialist ConsultantEDUCATION AND E-LEARNINGApril 2026 - Today (4 months)• ● Management of performance campaigns focused on lead acquisition and sales in digital environments.• ● Planning, execution, and optimization of campaigns in Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook and Instagram), and TikTok Ads.• ● Definition of strategies oriented towards ROAS, CPA, and business growth.• ● Data analysis and decision-making based on metrics (GA4, Looker Studio).• ● Optimization of conversion funnels and signals (events, audiences, remarketing).• ● Management and distribution of budgets across platforms.• ● Campaign scaling and identification of growth opportunities.
- The ROI MakersSenior PPC ConsultantOctober 2024 - Today (1 year and 10 months)• ● Management of accounts and clients for The ROI Makers, helping them turn advertising investment into real business profitability.• ● Focus not only on campaign performance but also on analyzing margins, ROAS, and the point at which a strategy begins to be truly profitable.• ● Design and analysis of growth strategies for e-commerce and digital businesses, supported by a solid measurement and reporting architecture (GA4, Google Tag Manager, and Looker Studio).• ● Implementation of systems that enable sales, scaling, and data-driven decision-making, aligning advertising investment with business financial objectives.
- Elements DigitalPerformance Marketing & Analytics ConsultantFebruary 2016 - Today (10 years and 6 months)Basque Country, Spain• ● Over 10 years of collaboration in developing lead generation and performance marketing strategies for digital businesses that base their growth on generating qualified commercial opportunities.• ● Focus on the lead generation area, designing and optimizing campaigns for forms, calls, and high-value conversions, aligned with lead quality and real customer return.• ● Integrated vision combining media strategy, advanced analytics, and campaign optimization, ensuring every euro invested generates real business opportunities.• ● Accumulated experience in projects across different sectors, allowing for the identification of scalable strategies and how to build sustainable lead generation systems over time.
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Education
- DegreeUniversity of the Basque Country (UPV/EHU)Licenciatura
- Incompany Executive ProgramThe Valley Digital Business School1999Incompany Executive Program