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Nuria PiñeiroNP

Nuria Piñeiro

Senior PPC Specialist Consultant

€320/day
Bilbao, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nuria

Freelance Specialist in Google Ads, Meta Ads, and Performance Marketing

I am a specialist in digital advertising campaign management with extensive experience helping companies from various sectors acquire clients, increase sales, and improve the profitability of their advertising investment.

I work with a data-driven strategic vision. I don't just create campaigns: I analyze the business, define the best structure, continuously optimize performance, and turn information into results-generating decisions.

I specialize in Google Ads (Search, Performance Max, Shopping, Display, Discovery, and YouTube), Meta Ads (Facebook and Instagram), and TikTok Ads, as well as measurement and analysis with GA4, Google Tag Manager, Looker Studio, and Microsoft Clarity.

I have managed both B2B and eCommerce projects and lead generation, working with diverse budgets and adapting each strategy to the client's real objectives.

My way of working is based on four pillars:

- Customized strategies based on the business.
- Continuous data-driven optimization.
- Clear and transparent communication.
- Absolute focus on return on investment (ROI/ROAS).

If you are looking for an involved, analytical professional with experience in profitably growing paid campaigns, I will be happy to help you achieve your goals.
  • English

    Conversational

  • Basque

    Conversational

Remote only
Primarily works remotely

Experience

  • PSDigitals (by PaidStrategy)
    Senior PPC Specialist Consultant
    EDUCATION AND E-LEARNING
    April 2026 - Today (4 months)
    • ● Management of performance campaigns focused on lead acquisition and sales in digital environments.
    • ● Planning, execution, and optimization of campaigns in Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook and Instagram), and TikTok Ads.
    • ● Definition of strategies oriented towards ROAS, CPA, and business growth.
    • ● Data analysis and decision-making based on metrics (GA4, Looker Studio).
    • ● Optimization of conversion funnels and signals (events, audiences, remarketing).
    • ● Management and distribution of budgets across platforms.
    • ● Campaign scaling and identification of growth opportunities.
    Google Ads Meta Ads Trello TikTok Ads
  • The ROI Makers
    Senior PPC Consultant
    October 2024 - Today (1 year and 10 months)
    • ● Management of accounts and clients for The ROI Makers, helping them turn advertising investment into real business profitability.
    • ● Focus not only on campaign performance but also on analyzing margins, ROAS, and the point at which a strategy begins to be truly profitable.
    • ● Design and analysis of growth strategies for e-commerce and digital businesses, supported by a solid measurement and reporting architecture (GA4, Google Tag Manager, and Looker Studio).
    • ● Implementation of systems that enable sales, scaling, and data-driven decision-making, aligning advertising investment with business financial objectives.
    Meta Ads Google Analytics Google Ads TikTok Ads Looker Studio
  • Elements Digital
    Performance Marketing & Analytics Consultant
    February 2016 - Today (10 years and 6 months)
    Basque Country, Spain
    • ● Over 10 years of collaboration in developing lead generation and performance marketing strategies for digital businesses that base their growth on generating qualified commercial opportunities.
    • ● Focus on the lead generation area, designing and optimizing campaigns for forms, calls, and high-value conversions, aligned with lead quality and real customer return.
    • ● Integrated vision combining media strategy, advanced analytics, and campaign optimization, ensuring every euro invested generates real business opportunities.
    • ● Accumulated experience in projects across different sectors, allowing for the identification of scalable strategies and how to build sustainable lead generation systems over time.

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Education

  • Degree
    University of the Basque Country (UPV/EHU)
    Licenciatura
  • Incompany Executive Program
    The Valley Digital Business School
    1999
    Incompany Executive Program

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