Núria López Cea

Collaboration with Ada Estudi, a communication and branding studio, where I'm in charge of the clients' entire marketing strategy. While the studio leads the visual identity and branding, I design and execute online and offline campaigns adapted to the real needs of each business.

We don't just stick to social media: we work with the client's database for loyalty campaigns via newsletter and WhatsApp, lead generation campaigns, cross-selling and cross-promotion actions with other companies, and differentiated strategies for B2B and B2C. All with visual coherence and adapted to the seasonality of each business.

A real example: comprehensive communication management for a restaurant recommended by the Michelin Guide, with campaigns in the dining room, social media, newsletter, WhatsApp, and press.

Eleven years working in the marketing team at Alpha Disseny. I manage the digital strategy for the agency's three own brands: Tot Nuvis (bridal sector), Festes Catalunya (tourism, festivals, and celebrations portal in Catalonia), and Fiestas Baleares (celebrations and events portal). I also work with external suppliers and brands that trust the agency to grow digitally.

What I do: marketing plans, content strategy, web architecture, corporate identity, on-page SEO, social media management, and paid media campaigns for traffic and engagement on Meta Ads. I design campaigns adapted to each client's seasonality to maximize impact during key times of the year. I also measure and report the performance of each action with clear KPIs so the client knows exactly what's working and what's not.

Community management and brand strategy on social media for the portals Festes Catalunya, Fiestas Baleares, and TotNuvis. Creation of editorial content for the blog and engagement actions to generate organic and paid engagement.