Freelancer profile translated to English.

Description

Advertising and communication specialist. Copywriter specializing in beauty and lifestyle.

Conceptualization of ideas from creativity to the implementation of on/off campaigns: Social Media, newsletters, events, brochures, magazines, POS displays...

Enthusiastic and highly initiative-taking person.

I have a tremendous capacity for learning (and long may it continue!).

I am accustomed to teamwork (over 25 years of work experience count for a lot).

Skill in problem-solving and decision-making.

If you need to see my work, request my portfolio, without obligation.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

CLAREL
MARKETING AND ADVERTISING (ON / OFF)
FASHION AND COSMETICS
October 2015 - April 2022 (6 years and 6 months)
Las Rozas de Madrid, Spain
- Development, execution, and monitoring of the online/offline marketing action plan set by the company (display, social paid, SMS, PUSH, POS materials, brochures, signage, e-mailing, etc.)
- Content, management, and coordination of corporate social media.
- Influencer campaigns.
- Content creation - copywriting
- Communication, advertising, and event actions for defined activities (internal/external)
- Supervision and coordination with agencies (advertising, media, marketing, events).
- Management and negotiation with media providers.
- Supervision of corporate image in stores of the brand in collaboration with the technical team.
- Event organization (Store openings, CSR, partner collaborations, etc..)
- Order and invoice management for marketing and budget control.
DIA GROUP
EXTERNAL / INTERNAL COMMUNICATION
RETAIL (LARGE RETAILERS)
August 2006 - September 2015 (9 years and 1 month)
Las Rozas de Madrid, Spain
. Support to Management and Project Coordination.
• Coordination and CSR contact: NGOs, Special Employment Centers, organization of solidarity markets, collaborations with NGOs, etc.
• Internal Communication (online/offline) and liaison between national centers.
• Event organization: Specialization in Corporate Wellness and healthy companies.
• Budgets, negotiation, and supplier management.
• Welcome and support in the onboarding of new collaborators.
• Employee support: event organization, internal information, management of discounts and benefits for employees nationwide…
• Support to the Training Department: coordination of courses, manuals, presentations, hotels.
• Dealing with supplier companies.
• Management of expenses and income and inventory control (AS400)
L'Oréal SPAIN
PACKAGING (MARKETING DEPT.)
FASHION AND COSMETICS
February 2006 - April 2006 (3 months)
Madrid, Spain
• Adaptation, conceptualization, and development of product and POS materials in collaboration with the Commercial Department and the rest of the purchasing team.
• Search and negotiation with suppliers
• Creation of databases for a specific program (Ecoembes)