Nur Anreza

A European market-entry strategy for an Indonesian organic spices and agribusiness brand. I built the full entry plan for Italy as the first Southern European market. The work covered market and competitor analysis, channel and distribution options, entry-mode and entity choice, and a scale-up path across the region. I ran on-the-ground research at Tuttofood Milan 2026, the international food trade fair, to test real demand and identify the right distribution model.

An international strategy consulting project for Zhejiang Zhongnan Holding Group, a Chinese industrial and construction conglomerate. I produced a strategic foresight and environmental turbulence analysis, benchmarking leading Chinese private construction enterprises against international peers to guide the group's global strategy. My deliverables included the competitive benchmarking, the foresight and scenario analysis, and the final strategic recommendations.

A go-to-market consulting project for Samsung Electronics Italia. My team was tasked with repositioning Samsung's teacher portal into a teacher-first ecosystem. We sized the market at around 795,000 educators, built the go-to-market and marketing plan within a 100,000 euro budget, and produced a revenue forecast above 1.1 million euros, with a projected return on ad spend near 9.7 times. My deliverables covered market sizing, customer segmentation, the go-to-market strategy, and the budget and revenue model.