About Nuno
I help European scale-ups bridge the gap between ambitious vision and operational reality.
With 10+ years of leadership at Google and YouTube across EMEA and APAC, I specialize in building the high-performance 'engines' that allow companies to scale sustainably. Whether you are struggling with messy internal processes, unclear OKRs, or stagnant revenue growth, I step in as a fractional partner to deliver:
Operational Excellence: Implementing the business cadences and OKR frameworks I ran for global functions at YouTube.
Revenue Acceleration: Leveraging my track record of driving $118M+ in incremental revenue through strategic pivots and sales excellence.
Transformation & Scale: Leading complex shifts—from organizational redesign to the launch of new global support models.
People & Culture: Building high-performing, inclusive teams where people have a true sense of purpose and ownership.
I am looking for mission-driven teams that want to build something meaningful. If you need executive-level strategy without the full-time overhead, let’s talk.
English
Native or bilingual
Portuguese
Native or bilingual
Can work on-site
Lisbon (up to 50km)
Experience
- YouTubeHead of Strategy & Operations, Enforcement & OperationsApril 2022 - April 2025 (3 years)Lisbon, Portugal
- Drove the annual business cadence, including OKR and strategic planning, for the global Enforcement & Operations function.
- Directed critical initiatives to expedite Trust & Safety operations, enhancing operational efficiency in liaison with cross-functional teams and executives.
- Built and led a high-performing strategy team, partnering with leadership across product, engineering, and business organizations to translate insights into actionable operational strategies.
- Managed executive-level communications and coordinated leadership meeting agendas to ensure organizational alignment.
- Google Asia PacificHead of Customer On-boarding - AUNZ, IN & SEAApril 2020 - April 2022 (2 years)Singapore
- Led a 12-person sales team and one manager across Australia/New Zealand, India, and Southeast Asia to facilitate the seamless onboarding of new AdWords customers.
- Co-led the cross-functional Acquisition board to reduce customer churn and ensure sustained customer success across the entire sales funnel.
- Defined the strategic vision for the Head and Scaled acquisition businesses within the region, fostering team unity and direction.
- Served as the Global People Excellence leader for the Onboarding team, enhancing feedback processes, development, and well-being to foster an inclusive community.
- Google Asia PacificHead of SEA Customer CareFebruary 2017 - April 2020 (3 years and 2 months)Singapore
- Directed a 35-person customer experience team with 4 managers across seven Southeast Asian markets and three support channels.
- Engineered a strategic transition from a Googler-staffed to a vendor-first support model, successfully reshaping 35 FTE roles into 7 Market Experience Lead positions.
- Launched direct customer support for the Large Customer Segment across 7 markets, successfully collaborating with Go-to-Market and Sales teams to drive customer adoption.
- Secured operational funding by launching AWX product support and the GMB reactive upsell program across five markets (SG/MY/PH/HK/ID).
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Education
- Masters in Computer Science & Business ManagementISCTE, School of Technology & ArchitectureMasters in Computer Science & Business Management
- Executive Masters in Retail ManagementISCTE, School of Technology & ArchitectureExecutive Masters in Retail Management