Freelancer profile translated to English.

Description

With 10 years of experience in digital marketing, I am a media buying expert specializing in managing complex and high-budget Paid Media campaigns. I have had the opportunity to work for industry leaders such as Amazon, Teleperformance, as well as in media agencies, where I managed accounts with multi-million euro budgets.

My expertise lies in developing and optimizing data-driven Paid Media strategies to maximize the performance of your campaigns, while ensuring an optimal return on investment. Thanks to my analytical approach, I am able to manage your advertising budgets in an agile and efficient manner.

I also assist you in optimizing your branding (design, brand image, tone of voice) to ensure perfect coherence between your values and your marketing actions. In parallel, I guide you in optimizing your SEO strategy to strengthen your organic visibility and complement your Paid Media actions.

My approach is focused on performance and tailor-made adaptation to your objectives, to guarantee you effective solutions and optimal management of your investments.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

amazon
Marketing Manager
E-COMMERCE
September 2022 - January 2024 (1 year and 5 months)
Clichy, France
At Amazon, I managed the digital promotion of payment products, developing and executing Paid Media strategies on platforms such as search, display, and social media. My main objective was to increase the visibility and conversion of payment offers, maximizing customer engagement through targeted and personalized campaigns. I worked closely with product teams to align campaigns with business priorities, while deeply analyzing data to optimize performance and ensure an optimal return on investment. Thanks to this experience, I have developed specialized expertise in digital commerce and the promotion of financial services, managing significant budgets and deploying effective marketing actions on a large scale.
Teleperformance
Head of Digital Marketing
TELECOMMUNICATIONS
July 2019 - November 2021 (2 years and 5 months)
Tunis, Tunisia
At Teleperformance, I was responsible for generating digital demand for several strategic clients. I managed all campaigns on social media, search, display, and partnership channels, optimizing each lever to maximize the acquisition of qualified leads. My role consisted of defining media strategies, managing advertising budgets, and continuously analyzing performance to adjust campaigns in real-time. Thanks to a data-driven approach and close collaboration with creative and commercial teams, I contributed to significantly improving campaign performance while respecting conversion and return on investment objectives.
Yam Yam Express
Digital Manager
RESTAURANTS AND FOOD SERVICE
May 2016 - Today (10 years and 1 month)
Tunis, Tunisia
Freelance