About Nourdine
French
Native or bilingual
English
Fluent
Experience
- MineaCMO & Growth Ops (Automation, AI, CRM)SOFTWARE PUBLISHINGJanuary 2020 - Today (6 years and 5 months)Paris, FranceMarketing direction as CMO: defining acquisition strategy, managing the complete funnel, and coordinating the growth team.Design and deployment of automated workflows (n8n, Make, Zapier) to accelerate lead processing and reduce manual tasks.Integration of AI agents (OpenAI) into processes: lead qualification, automatic scoring, feedback analysis.Setup of CAC/LTV dashboards (GA4, Meta Ads, Stripe, Shopify) to track ROI and cohort in real-time.Structuring the HubSpot CRM pipeline: segmentation, automated nurturing, advanced reporting.Handover to teams via documentation + Loom to ensure operational autonomy.
- E-commerceFounderJune 2019 - Today (7 years)E-commerce direction: catalog, acquisition, email/SMS.Automation of operations: orders, logistics tracking, customer service (n8n/Make + Sheets/Slack).Sales & margin dashboards (Power BI / Looker Studio) fed by Shopify/Stripe/Ads.Offboarding processes and Google Workspace hygiene (Drive sharing, 2FA).
- EYIT ConsultantMarch 2019 - September 2019 (6 months)Bd Périphérique, Paris, FranceSupport for IT & data projects for large accounts.Contribution to process and data quality initiatives.Documentation and team handover.
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Education
- Engineering degreeEcole spéciale des Travaux publics, du Bâtiment et de l'Industrie2019Diplôme d'ingénieur
Skill set (11)
Categories
- Other