Freelancer profile translated to English.
Back to original languageAbout Nourdine
🚀 Expert Tracking Ecommerce Google Analytics, Matomo, Piano Analytics &co
Turn your data into a growth lever
Specializing in the analytics ecosystem, I help companies (start-ups, SMEs, large groups) to strategically leverage their digital data.
🎯 Your challenge, my solution
Are you looking to:
- Develop a data-driven culture
- Implement efficient and compliant tracking (Web & App)
- Solve data collection issues
- Ensure your GDPR compliance
- Turn your data into actionable insights
My approach:Technical expertise serving your business strategy.
🛠️ Technical Stack
Google Tag Manager, GA4, Looker Studio, Commanders Act Suite, Matomo, Piano Analytics (formerly AT Internet), Server-side Tracking.
đź“Š My Services
Strategy & Governance
- Analytics audit and strategic recommendations
- KPI framework aligned with business objectives
- Tagging plan and technical specifications
Technical Implementation
- Data Layer architecture and testing
- GTM/TagCommander configuration
- Advanced GA4 optimization and configuration
- Server-side tracking (GA4, Facebook Conversions API..) etc.
Data Visualization
- Looker Studio and automated dashboards
- Performance analysis and ROI optimization
- Multiple data sources: GA4, Meta Ads, Tiktok Ads..
- Team training
Privacy & GDPR
- Custom consent strategy
- Cookie audit and compliance
- Consent Management Platforms implementation
Data Activation
- A/B testing and conversion optimization
- Cross-channel activation
- ROI measurement
🏆 Why choose me
âś… Proven technical expertise
âś… Business-oriented approach
âś… Comprehensive support
âś… Team training
🤝Ready to optimize your analytics ecosystem?Contact me to accelerate your data-driven growth.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Time to dataDigital AnalystCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 9 months)Lille, France‣ Tailored data audits‣ Guarantee of GDPR compliance‣ Implementation of Tag Management solutions (GTM, Tag Commander)‣ Implementation of audience measurement solutions (Google Analytics, Matomo, AT Internet..)‣ Implementation of advertising tags (Google Ads, Facebook Pixel, Linkedin Pixel, Pinterest Pixel, Tiktok Pixel..)‣ Creation of automated dashboards via Google Data Studio‣ Conversion Rate Optimization & A/B Testing‣ Support for your internal teams on technical tracking & web analytics topics
- Okaidi SASTechnical Digital AnalystFASHION AND COSMETICSJanuary 2022 - July 2022 (7 months)Lille, France‣ Implementation / maintenance of marketing and analytics tags (Tag Commander and Google Tag Manager)‣ Deployment and configuration of analytics tools (Adobe, AT Internet and Google Analytics)‣ Support for traffic, CRM, e-commerce, and marketing teams in tracking their campaigns, reading KPIs...‣ Creation of dashboards using Commander / AT Internet / Google Data Studio‣ Guarantee of CNIL compliance for all group websites
- Ad MakerWeb AnalystCONSULTING AND AUDITSMarch 2021 - February 2022 (11 months)Lille, FranceInterventions with Admaker agency clients on topics related to tracking (Google Tag Manager), analytics (Google Analytics), and data visualization (Google Data Studio), including privacy management.CNFCE‣ Universal Analytics / Google Analytics 4 setup‣ Creation of events and conversions‣ Conversion funnel‣ Testing of data accuracy‣ Data visualization via Google Data StudioIGS Group‣ Global analytics overhaul (23 websites)‣ DataLayer verification‣ Migration of Universal Analytics properties to Google Analytics 4 (GA4)‣ Cross-domain management‣ Testing of data accuracy‣ Data analysis (web analytics)‣ Creation of automated dashboards via Data Studio and Supermetrics
Reviews
Recommendations
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Digital CommerceUniversité Catholique de Lille2020Double expertise en technologies numériques et web marketing ‣ Comprendre les enjeux du web et du online pour la fonction marketing et commerciale ‣ Appréhender les usages des consommateurs liés au web et à la mobilité ‣ Acquérir un ensemble d'outils et de méthodes webmarketing, e-communication et e-commerce ‣ Optimiser les dispositifs webmarketing en BtoB et BtoC ‣ Web analytics (Google Analytics) ‣ Traffic management : Seo, Sea (Google Ads), Social Ads (Facebook Ads) ‣ Php&Sql, Html&Css, Javascript