Nour Amel Serir

▸ Managed 20 sprints over 12 months with 2 parallel teams (Data Engineering & Full Stack): backlog prioritization, refinement, sprint planning, and multi-level PO reviews (UI, API, data).

▸ High-impact delivery: designed and launched an interactive Data Grid (up to 200 rows) that reduced report download rates by over 60% — from functional and technical architecture to A/B testing monitoring and measured adoption.

▸ Cross-functional PO Data: single point of contact for all inter-product team data requests; added metrics, dimensions, and filters; persisted user configuration; automated documentation of metrics and dimensions.

▸ Change management support: internal communication on new features, created user guides and training materials to facilitate adoption by the Maestro and Monetization teams.

▸ Product discovery & benchmark: customer and user interviews, competitive analysis, market assessment, and recommendations to strengthen the Insights platform's value proposition.

▸ Strategic roadmap: contributed to defining product objectives and making trade-offs based on business value, customer impact (Tier 1/2/3), and technical feasibility, leveraging data insights. (SQL – BigQuery, ClickHouse)

▸ Multi-retailer customer analyses: produced 2+ daily reports on marketing performance for Intermarché (main client), Carrefour, E.Leclerc, U, and Monoprix — KPIs covering conversion rates, activation, loyalty, and revenue by segment, used in presentations to advertisers and retailers. (SQL – GCP)

▸ Data architecture migration: contributed to the ETL → ELT redesign with DBT, transitioning from raw data (receipts) to a layered architecture (landing, bronze, silver, gold) directly usable by Data Scientists. (SQL, Python – Jinja, DBT)

▸ Monitoring tools: designed tools for tracking product performance, user behavior, and system health for proactive issue identification and resolution. (SQL, Looker Studio, GCP)

▸ Customer experience analyses: identified weaknesses and opportunities, provided data-driven recommendations to improve engagement and satisfaction.

▸ Product collaboration: worked closely with product managers and developers to translate business needs into analytical solutions aligned with strategic objectives.

▸ Migration to ProConcept: analyzed business needs and supervised data migration with integrity checks. Created product nomenclatures and defined operational workflows.

▸ Change management support: supported deployment and trained teams on using the new ERP.