About Noura
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Experience
- Groupe IRCEMSenior Data ScientistBANKING AND INSURANCEDecember 2022 - Today (3 years and 6 months)Roubaix, FranceIRCEM is a provident and retirement institution. During my assignment, I covered various topics:Customer knowledge:- Project scoping related to the implementation of a customer propensity score calculation tool for mutual insurance products- Supervision of junior data scientists on customer scoring topics- Data analysis, development, and industrialization of a scoring tool for a mutual insurance product- Monitoring the performance of deployed solutions- Churn prediction for customers holding a mutual insurance contract (POC).**Forecasting the number of incoming calls to customer service for managing the telephone platform**:- Subject scoping and data consolidation- Analysis, development, and production deployment of a tool for forecasting the number of incoming calls- Monitoring and management of the solution in production**Email management**:- Development of a classification tool for customer service emails using NLP techniques (POC)- Analysis of email data and proposal of strategic directions for managing customer emailsAutomatic document management(RAD-LAD):- Audit and optimization of the automatic document recognition and reading pipeline
- CdiscountData ScientistE-COMMERCEMarch 2018 - October 2021 (3 years and 7 months)Bordeaux, France**Within the traffic team**:- Development and production deployment of a bid optimization solution on paid search channels (Google AdWords, Shopping, etc.)- Sizing and implementation of A/B tests to evaluate the effectiveness of proposed solutions- Reporting and monitoring of KPIs from A/B tests**Within the customer team**:- Development of predictive marketing algorithms to improve the effectiveness of promotional campaigns.- Definition of the customer promotion strategy, in collaboration with business teams- Sizing of A/B tests to evaluate the impact of proposed algorithms on return on investment.- Execution of a POC on customer loyalty/retention and testing and analysis of the proposed solution's KPIs.- Supervision of interns
- Institut de MyologieManager of Image Processing and AnalysisMEDICALApril 2008 - April 2018 (10 years)Paris, France- Development of algorithms to analyze magnetic resonance images to characterize pathological skeletal muscles and evaluate treatment effects.- Leading workshops to popularize image processing algorithms for an international audience of healthcare professionals (radiographers, neurologists, radiologists, etc.).- Management of MRI imaging in clinical trials. (European, international multicenter programs).- Supervision of data processing activities.- Coordination and writing of European funding applications.- Supervision of PhD and PostDoc theses internships.
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Education
- EngineerTunisian Polytechnique School2001
- Specialized MasterTelecom Paris2002Mastère spécialisé en traitement d'images
Certifications
- Advanced Computer Vision with TensorFlowCOURSERA2022
- Deep Learning SpecializationCOURSERA2022