Freelancer profile translated to English.

Description

Expert in Digital Analytics, CRO, and Automation

With over 8 years of experience in data and digital, I support companies in optimizing their online performance through a data-driven approach. Specialist in tracking, behavioral analysis, and conversion, I am involved in the implementation and optimization of tools such as Google Analytics 4, Mixpanel, Matomo, and Piano Analytics.

As a trainer in France and Hong Kong, I help teams master data collection and visualization, improve user experience, and maximize their digital impact. I also assist companies in managing their advertising campaigns (Google Ads, Meta Ads, TikTok Ads, Bing Ads, Pinterest Ads), deploying CRM strategies, and automating processes through tools like Go High Level.

My credo: reveal the potential of data, ensure its quality, unite teams, and propose sustainable and scalable solutions. 🚀

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Edenred France
Digital Data Analytics Manager
May 2023 - Today (3 years and 3 months)
Malakoff, France
Design and implementation of tracking strategies: Development of advanced tagging plans via Google Analytics, Piano Analytics, Media tag, and Google Tag Manager to ensure accurate and usable data collection. Server-side tracking setup.
• Tracking audit and optimization: Systematic review of configurations to ensure data reliability, GDPR compliance, and best practice application.
• Audience and behavior analysis: Fine segmentation of users and identification of optimization levers based on observed behaviors.
• Analytics project management: Coordination of projects with a global approach including reconciliation of offline and online data for consistent analysis – Monitoring of revenue from leads associated with marketing campaigns.
• User journey optimization: Study of multi-channel interactions and improvement of critical steps to streamline user experience and increase conversions – x5 mobile app revenue.
• Implementation of A/B and multivariate tests: Management and analysis of experiments to identify the best strategies and optimize page and CTA performance.
• Development of interactive dashboards: Creation and maintenance of automated dashboards (Data Studio, Power BI) for real-time monitoring of key indicators.
• Communication of insights: Synthesis of complex data into clear and actionable analyses to guide strategic and operational team decisions.
• Technological watch: Continuous exploration of new tools and methods to enrich tracking systems and improve analysis processes – Wizaly and Databricks.
• Strategic recommendations: Highlighting insights to personalize marketing campaigns and maximize the performance of digital actions – Abandoned leads across all funnels between teams.
Edenred France
Digital Analyst
November 2021 - June 2024 (2 years and 7 months)
Malakoff, France
Design and implementation of tracking strategies: Development of advanced tagging plans via Google Analytics, Piano Analytics, Media tag, and Google Tag Manager to ensure accurate and usable data collection. Server-side tracking setup.
• Tracking audit and optimization: Systematic review of configurations to ensure data reliability, GDPR compliance, and best practice application.
• Audience and behavior analysis: Fine segmentation of users and identification of optimization levers based on observed behaviors.
• Analytics project management: Coordination of projects with a global approach including reconciliation of offline and online data for consistent analysis – Monitoring of revenue from leads associated with marketing campaigns.
Oney
Web Analyst
BANKING AND INSURANCE
July 2021 - November 2021 (4 months)
Lille, France
Collect needs and define key KPIs for performance monitoring.
• Design and automate dashboards for real-time analysis.
• Analyze and optimize customer journeys on web, mobile, and in-store.
• Audit and ensure the quality of collected data and GDPR compliance.
• Create and implement tagging plans for precise interaction tracking.
• Improve and streamline user experience to maximize satisfaction.
• Coordinate and align initiatives between project and development teams.
• Monitor and maintain the performance of digital platforms.
• Detect and resolve technical and functional issues.
• Measure and adjust optimizations to improve results.