About Nouhaila
help cosmetic brands create content that sells and i run paid ads .
The beauty industry is overcrowded.
Every cosmetic brand is pushing content daily, but only a few manage to make that content generate actual buyers.
Beautiful campaigns, influencer videos, high-quality shoots… yet most in-house teams don't focus on performance.
The issue isn’t always the offer, the budget, or the product —
it’s the lack of strategic direction between the content created and how it’s used in paid ads.
That gap costs brands money every single day.
I bridge that gap.
I consult cosmetic brands on their content creation process, guiding in-house teams to produce creatives built to sell directly to consumers.
Then I run and optimize paid ads (TikTok · Meta · Google · Snapchat ) that turn this improved content into a flow of ready-to-buy customers.
⚙️ My approach :
- Audit brand’s content strategy & existing ad setup
- Define messaging pillars and creative angles that convert
- Build and manage paid ads across the right platforms
- Track & analyze performance (GA4, GTM, Pixels, CAPI)
- Optimize daily
💡 What brands gain
- A clear content-to-ad system that turns views into customers
- Lower CAC, higher ROAS, and more predictable results
- Strategic direction plus hands-on campaign management
If your content looks great but your ads don’t convert the way you want them to, let’s fix the strategy behind it.
English
Native or bilingual
Arabic
Native or bilingual
French
Native or bilingual
Can work on-site
White House (up to 50km)
Experience
- Global World Media ServicesPerformanceTraffic ManagerMay 2024 - Today (2 years and 3 months)White House, MoroccoManaged $247K+ TikTok spend across 25+ brands (FMCG, Automotive, Retail, E commerce) incl. Varun (PepsiCo), Stellantis, Nissan, Calin; Local Brands (Ora Cash, FLC, La Hollandaise... Cut CPL by 19%, maintained CAC under $4.2, and lifted ROAS by 20%+ on online sales oriented brands. Built scalable account structures, seasonal budgets, and systematic testing. Ensured clean attribution with GA4, GTM, TikTok Pixel; delivered exec-ready dashboards & insights.Managed $35K+ Ad spend (87% Meta) for Korean skincare distributor. Delivered 15.8K+ leads at CPL <$2.4 with ROAS 6x in a competitive beauty market. Advised on creatives (hooks, formats, audience fit) and optimized campaigns with weekly ROAS/CPL insights. Directed $58.7K+ in Google/Meta/TikTok campaigns for ALX Morocco & Rallye Équestre. Delivered 5.2K+ leads/week and boosted event RSVPs +40%. Improved CPV -25% with optimized targeting & pacing. Standardized UTMs/naming; validated tracking in GA4/GTM. Managed $18K+ Meta spend for 15+ e-commerce brands. Ran systematic audience and creative tests, optimizing placements and bids to sustain growth. Achieved CPL <$1.8 and guaranteed ROAS 3x while scaling budgets +30%. Built structured campaigns with naming/UTM standards and validated tracking via Meta Pixel & GTM.
- Beauty Station AfricaPaid Media Manager— Growth &AcquisitionFebruary 2025 - Today (1 year and 6 months)Managed $35K+ Ad spend (87% Meta) for Korean skincare distributor.Delivered 15.8K+ leads at CPL <$2.4 with ROAS 6x in a competitive beautymarket.Advised on creatives (hooks, formats, audience fit) and optimized campaignswith weekly ROAS/CPL insights.
- WB&C Digital AgencyTraffic Manager (EOSFebruary 2024 - May 2024 (3 months)Directed $58.7K+ in Google/Meta/TikTok campaigns for ALX Morocco & RallyeÉquestre.Delivered 5.2K+ leads/week and boosted event RSVPs +40%.Improved CPV -25% with optimized targeting & pacing.Standardized UTMs/naming; validated tracking in GA4/GTM.
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Education
- Master's in Marketing & SalesNational School of Commerce and Management2024Master's in Marketing & Sales
- Meta Certified Media Buying Specialist (410-101) Google AdsMeta Certified Media Buying Specialist (410-101) Google Ads