Normann Laigle-Thelis

Experienced CRM Consultant / CRM Manager (6+ years of experience, including 4 in an agency), I help brands retain their customers, grow their sales, and boost their ROI through high-performing CRM strategies. My approach combines data analysis, personalization, and seamless multi-channel campaign orchestration. Curious, rigorous, and results-oriented, I transform customer insights into concrete actions that generate sustainable engagement and a more human connection between brands and their audiences.

1. Key Skills:Design of tailor-made CRM strategies, customer journey management, marketing automation, multi-channel campaign management (email, SMS, push, print), segmentation, A/B testing, performance analysis, vendor management, and junior profile coaching.

2. Preferred Sectors:Retail, Luxury, Fashion & Cosmetics, E-commerce, as well as any sector looking to strengthen its customer knowledge.

3. Working Method:Data-driven and ROI-oriented, with a strong ability to adapt to different challenges: rapid integration into existing teams, autonomous project management, or large-scale project leadership. I place particular importance on clear processes, cross-functional collaboration, and rigorous KPI monitoring to ensure tangible and measurable results.

4. Tools:Adobe Campaign, Figma, Dartagnan, Google Analytics, and reporting tools. Accustomed to working in complex environments, I am also adept at implementing new processes and optimizing existing tools.

👉 Feel free to contact me to discuss your CRM challenges or project management needs!