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Norhan WafaieNW

Norhan Wafaie

AI Strategy & Business Consultant

€131/day
Cairo, EG
3-7 years

Average response time: 1 hour

About Norhan

Strategy consultant with a background in Finance and Economics and a genuine passion for the intersection of ideas, creativity, and impact.

I currently work at Innovety, where I develop and manage multi-million euro EU-funded projects, writing proposals for Horizon Europe, EIT, and Interreg NEXT MED, building multi-country consortia, and supporting sustainable economic development across the Mediterranean. Alongside this, I work on AI advisory engagements helping clients in real estate, FMCG, and F&B understand and implement AI-driven strategies that are practical and tailored to their business context.

Before moving fully into strategy consulting, I spent three years at Kaii Lab leading content and digital strategy across 20+ client accounts in industries ranging from Fintech to Oil & Gas. Before that, I started my career at Acumen Consulting working on projects with the World Bank, ITC, and GIZ — where I first fell in love with translating complex problems into clear, actionable strategies.

I graduated from The American University in Cairo with a major in Business Finance and a minor in Economics, Magna Cum Laude.

What drives me is the overlap between rigour and creativity! I'm most energised when analytical thinking and compelling storytelling have to work together. That's what makes EU project development, AI advisory, and consulting genuinely exciting to me.

Always open to connecting with people working at the edge of innovation, development, and business.
  • English

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Cairo (up to 50km)

Experience

  • Aithera Partners (sister company of Innovety)
    AI Strategy & Business Development Consultant
    RESTAURANTS AND FOOD SERVICE
    January 2026 - Today (7 months)
    Cairo, Cairo Governorate, Egypt
    – Advise clients across real estate, FMCG, and F&B sectors on AI integration strategies, designing tailored solutions and supporting end-to-end implementation of AI-driven tools and workflows. – Lead client-facing pitches and business development engagements, translating complex AI capabilities into clear value propositions aligned with each client's operational context. – Co-led the strategic launch of Aithera Partners, encompassing brand identity development, service portfolio design, and website content strategy — establishing a cohesive and distinctive market presence. – Manage and mentor interns across marketing and consulting functions, overseeing task allocation, quality assurance, and professional development.
    artificial intelligence Marketing startegy
  • Innovety
    Associate Consultant
    CONSULTING AND AUDITS
    July 2025 - Today (1 year and 1 month)
    Cairo, Cairo Governorate, Egypt
    – Spearhead EU project proposals under Interreg NEXT MED, Horizon Europe, and EIT, coordinating multi-country consortia of 6+ partners; individual proposals average €3M+ in funding. – Author concept notes and full proposals across varied thematic areas for Horizon Europe and EIT, managing compliance requirements, multi-stakeholder alignment, and review cycles. – Design structured project frameworks (objectives, outputs, KPIs, logframes) ensuring compliance with donor requirements across diverse funding mechanisms. – Led the restructuring of Innovety's digital presence, overseeing a full website revamp, editorial content refresh, and services portfolio redesign to sharpen the firm's market positioning. – Facilitate stakeholder engagement with EU officials, universities, and NGOs, strengthening Innovety's role in the North–South Mediterranean ecosystem. – Represented Innovety in two Erasmus+ mobility activities in Spain (2025): delivered workshops on AI applications, intellectual asset assessments, financial sustainability, and innovation at the first mobility; and a focused session on AI for Development and the non-profit sector at MOMA2 (Mobility Masters 2) in Barcelona.
    Project Management Corporate strategy Business model Marketing artificial intelligence
  • Innovety
    Senior Business Analyst
    July 2024 - July 2025 (1 year)
    Cairo, Cairo Governorate, Egypt
    – Designed and developed proposals for international organisations including UN agencies (UNIDO, UNGC, UNDP), securing and implementing two USAID-funded projects. – Developed proposals for private sector companies in Egypt and NGOs in Saudi Arabia, expanding Innovety's client portfolio into new markets. – Led the implementation of a project for the Saudi Arabian government in consortium with Arthur D. Little (ADL). – Created the overarching digital strategy for 4,000+ Egyptian youth and community centres under a UNICEF-funded, Ministry of Youth and Sports-led initiative. – Conducted in-depth market research, financial analysis, and stakeholder engagement to support business development and project execution. – Secured ~$80K USD in projects, directly contributing to Innovety's regional growth and footprint.

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Education

  • BSc Business Finance
    The American University
    2019
    BSc Business Finance
  • IGCSE
    Smart International School
    2015
    IGCSE

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