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Norbert Wilhelm ScheeleNW

Norbert Wilhelm Scheele

Former CEO Retail, Processes and Changes - DACH

€1,200/day
Wien, AT
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Norbert Wilhelm

I am a sparring partner for managing directors, boards, and owners with a focus on organizational change processes.

Locations: Austria - Germany - Switzerland -

Many questions in management or executive positions revolve around business models, future strategy, and change.

From my experience, these questions can be clarified in short rounds, discussions, or workshops, usually within a few days. Since the best knowledge resides within the company itself, it makes sense to manage the implementation yourself.
Upon request, this can also be done with support, or in a few milestone sessions.

As a sparring partner, I listen, think along, and jointly develop adaptable solutions that can then be implemented independently.

Therefore, fixed fees can be agreed upon for a project instead of daily rates.

I come from the retail sector and have over 40 years of experience in many cultural circles in Europe, having actively opened and managed businesses in 8 countries.
From 2009 to 2012, I lived in Switzerland, where I worked as CEO and then as Chairman of the Board of Directors.
From 2012 onwards, I was permanently based in Vienna as CEO, primarily focusing on structuring and building a HUB for 9 countries, with Switzerland also being included in the hub from 2022.

My focus has always been on real estate matters (for several years I have also held a commercial real estate license in Austria), as well as corporate management, strategy, and processes. (I have also held a business consultant license for 10 years).

In particular, the areas of strategy, processes, adaptations, and re-organization have always occupied me.

I am Vice-President of the Austrian Trade Association,
a member of the supervisory board of retail companies
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Wien (up to 50km), Linz (up to 50km), Graz (up to 50km), Salzburg (up to 10km)

Experience

  • BB-CB GmbH
    Managing Partner
    RETAIL (SMALL BUSINESS)
    May 2025 - Today (1 year and 1 month)
    Wien, Austria
    I support entrepreneurs and executives in change processes – with 40 years of management experience, clear sparring at eye level, and an exclusive Vistage format for real impetus and trusting exchange. Focus: Succession, Growth, Reorganization, Strategy.
    Future is not an accident. It can be shaped – with experience, clarity, and a partner who knows how change works.

    My expertise includes:
    Corporate strategy and business optimization
    Leadership competence and team development
    Executive-level communication
    Negotiation and conflict resolution
    Innovation management and change processes

    What distinguishes me:

    ✔️ Over 40 years of experience in international trade
    ✔️ Leadership & responsibility in 9 countries – from strategy to implementation
    ✔️ Several successful reorganizations & market developments
    ✔️ Vice-President of the Austrian Trade Association
    ✔️ Supervisory board & advisory board experience – also in the non-profit sector
    ✔️ Certified CMC – Certified Management Consultant

    My approach is clear: I listen, ask the right questions, jointly develop clear strategies with my clients – and, if desired, accompany the implementation. As an external sparring partner, I am there for a limited time, bring new perspectives, support decision-making, and ensure that change is not just thought about, but lived.

    Typical questions my clients come to me with:

    • "How do we make our company future-proof?"
    • "Who helps us set up a clear succession process?"
    • "How do we bring order to a complex reorganization?"
    • "We have grown – but do we lack structure?"

    How do I work?

    – Clearly structured.
    – Hands-on.
    – Always at eye level.
    – And with the goal of creating the greatest possible added value as quickly as possible.
    Change Management Growth Strategy Reorganization Sparring Partner Succession Planning
  • C&A Mode GmbH & Co KG
    Head of European Expansion
    RETAIL (SMALL BUSINESS)
    March 2023 - April 2025 (2 years and 1 month)
    Wien, Austria
    Head of European Expansion @ C&A
    Expansion and location analysis and consulting, especially AT / CEE / SEE

    Vice-President of the Austrian Trade Association
    Chairman of the Supervisory Board Home Fashion Company
    Expansion Strategy Location Analysis
  • C&A Mode GmbH & Co KG
    Head of Markets / CEO – AT / CEE / SEE / CH
    RETAIL (SMALL BUSINESS)
    September 2012 - February 2022 (9 years and 6 months)
    Wien, Austria
    Management of the 6-member CEE/SEE management team for CEE and SEE
    10 countries, 450 stores

    Corporate management, strategy and processes,
    Expansion, construction and furnishing,
    Legal
    Press spokesperson
    Change Management Process Consulting Reorganization

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Education

  • CMC - Certified Management Consultant
    Vienna
    2016
  • Education at Ashridge Business School
    Ashridge Business School
    2009

Certifications

  • Management Program St. Gallen
    Financial Management Seminar for Executives
    2010
  • PWC - Supervisory Board Platform
    PWC Vienna

Skill set

Categories