Norberto J Bohorquez

Mentoring Directors.

Design of Business Plan and Route to Market for Davimar Group and PC Suplidores. B2B commercial distributor managing the brands LACTEOS SAN SIMON, ALIMENTOS MARY, EL TUNAL, UNDERWOOD, FRITZ, MONTALBAN, PARAMO, PAVECA, PARMALAT, NESTLE, MUNCHY, PLUMROSE, LOS ANDES. I have created the Route to Market strategies for their brand portfolio, achieving a doubling of revenue in 12 months.

This company is a representative of technology solutions brands under direct contract with EPSON, HEWLET PACKARD, MAXELL, DELL, CDP, a CSP (Cloud Solution Provider) Partner of MICROSOFT for Venezuela and LATAM. I have created the development plan for the Venezuelan market for the Hardware brands and the launch in LATAM for new MICROSOFT partners.

In the Route to Market plan for the aforementioned Hardware manufacturers, we achieved in 2024 that the mentioned brands reactivated contracts with PC Suplidores with incentive and rebate plans, revenue reacted with 30% growth.

Responsible for the design of the strategic relaunch and national coverage Route to Market for the household hygiene product brands of the entire business group: Lavalin-Titan-TapaAmarilla. I activated a large research and development committee and expanded the commercial portfolio; revenue grew by 40% due to the improved coverage of the expanded portfolio.