Freelancer profile translated to English.

Description

My services:

Marketing

Design & copywriting in French, English, and Spanish
Implementation on your tools
Email lead generation & lead nurturing campaigns
CRM retention and customer loyalty campaigns
Affiliate marketing campaigns
Product marketing (segmentation, offer definition)
Go-to-market strategy
KPI definition, monitoring, and analysis

Content

Design & copywriting in French, English, and Spanish
White papers
Blog articles
Customer case studies
Websites (page copywriting, navigation definition, CMS selection, UX and designer brief, architecture definition, etc.)
Brochure, flyer, product sheet, and sales aid copywriting
Content strategy
Designer brief and follow-up until delivery

Communication

Event organization and management (trade shows, internal events, client events)
End-to-end webinar organization and management (event creation, participant recruitment, content, lead management)
Brand awareness campaigns
Branding strategy in collaboration with designers

Your need is not on this list?Don't hesitate to ask!

Available remotely or in Paris, up to 3 days per week on a recurring basis or full-time for one-off projects.

Fixed-price packages possible.

About me:

- 20 years of international experience as an operational leader in marketing, communication, and customer relations

- Proven expertise in strategy, acquisition, branding, multi-channel lead generation, offer development, and content creation

- B2B and B2C experience in startup/scale-up environments, large corporations, and consulting across multiple sectors, including 8 years in SaaS

- Management of internal teams, agencies, and freelancers

- Trilingual French-English-Spanish

- Soft skills: Emotional intelligence, leadership, hands-on, creativity, interpersonal skills

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational
Russian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

GLADY (groupe Pluxee)
CHIEF MARKETING & COMMUNICATIONS OFFICER
August 2022 - November 2024 (2 years and 3 months)
• Organization, recruitment, and management of a multidisciplinary team
• Member of the Executive Committee, reporting directly to the CEO
• Generation of B2B and B2C revenue through growth, CRM, SEO, SEA, and SMA campaigns, as well as content production
• Increased brand awareness through a new identity, press relations, and branding campaigns
• Development of offers and launch of B2B, B2C, and B2M products
• Management of internal communication and events
• Budget and performance steering
Marketing Strategy Communication Strategy Product Marketing Growth Hacking Branding
TOKYWOKY (B2B SaaS)
CHIEF REVENUE OFFICER
February 2022 - August 2022 (6 months)
• Responsible for marketing, sales, and corporate strategy
• Direct report to the CEO, member of the Executive Committee, international scope
• Management and development of teams, agencies, and freelancers
• Management of multi-channel brand awareness activities
• Creation and promotion of high-value content
• Lead generation through growth hacking + trade shows
• Management of commercial opportunities up to €300k ARR
Growth Strategy Branding
BREVO ex-Sendinblue
HEAD OF GLOBAL ENTERPRISE MARKETING
June 2020 - February 2022 (1 year and 8 months)
• Definition and execution of the global Enterprise strategy
• Development of offers and go-to-market strategies
• Definition and monitoring of KPIs, OKRs, and budget for this new segment
• Creation and promotion of awareness content e.g. ebooks, case studies
• Lead generation through organic, paid channels, and trade shows
• Management of growth hacking and related tools
• Creation of business development materials and sales/CSM coaching
• Team organization, recruitment, and development