Freelancer profile translated to English.

Description

Digital Marketing Manager with over 3 years of experience, specializing in thedesign and implementation of high-performing digital strategies**. Expertise in **website optimization**, **natural referencing(SEO), anddigital campaign management**, generating **measurable growthand a strong impact on **results**.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

tiko Services (Groupe Engie)
Digital Marketing Manager
ENERGY AND UTILITIES
July 2023 - Today (3 years and 1 month)
Paris, France
**Management of digital marketing initiatives**: website management, SEO optimization, and creation of high-performing landing pages for strategic campaigns and partnerships.
*Organization of professional events(H' Expo and Salon des Maires) for local authorities and social landlords, enhancing brand visibility and fostering new partnerships.

*Design and production of marketing materials(brochures, flyers, event tools) to support business development and customer acquisition.
**Management and optimization of the tiko.fr website**, with regular updates aligned with commercial objectives, market trends, and user expectations.
*Development of engaging editorial calendarsfor social media, with content highlighting brand values and increasing community engagement.

*Collaboration with multidisciplinary teamsto deploy data-driven digital campaigns aligned with strategic objectives.
**Monitoring and analysis of marketing performance**, applying insights to optimize strategies and maximize ROI.
*Partnership with the design teamto create visually consistent materials across all channels, respecting brand identity.
digital strategy Content management and SEO Webflow Acquisition and conversion Landing page Event marketing event materials Marketing materials Social media communication Collaboration and cross-functionality Canva graphic designer
Everysens
Marketing Project Manager
LOGISTICS AND SUPPLY CHAIN
July 2021 - October 2023 (2 years and 3 months)
Paris, France
**Webflow website optimization**: increasing performance (speed, SEO, creation of conversion-optimized landing pages) and managing forms for better lead generation.
**Web traffic growth**: designing innovative and targeted workflows to multiply business opportunities.
**Creation of impactful content**: producing graphic (roll-ups, brochures, banners) and digital (e-books, videos) materials to enhance brand awareness on social media and at events.
**Quality video production on iMovie**: shooting and editing product videos and customer testimonials to amplify engagement and credibility.
**Strengthening press relations**: proactive management of press partnerships and drafting press releases to maximize media coverage.
**Management of strategic events**: organizing webinars and flagship events (annual evening gathering over 100 clients) to establish expertise in the Supply Chain field.
**Sales support**: creating email sequences, prospecting tools, and compelling presentations to maximize conversions.
**Multichannel communication**: implementing newsletters for prospects and clients, ensuring regular and engaging connection.
Webflow Landing page Emailing Hubspot iMovie content strategy Social media press relations Newsletter Design Project management
Everysens
Content Marketing Manager
LOGISTICS AND SUPPLY CHAIN
April 2021 - June 2021 (2 months)
Paris, France
*Design and distribution of engaging content(blogs, newsletters, social media, web pages) to attract and retain audiences.
**Strategic planning of editorial calendars**, aligned with brand objectives and commercial priorities.
**Production of impactful visuals and infographics**, in collaboration with design teams, to enhance the impact of marketing messages.
**Development of targeted content strategies**, based on in-depth audience understanding and defined KPIs.
**SEO optimization of content**, aiming to maximize organic traffic and improve search engine visibility.
**Support for multichannel marketing campaigns**, providing content tailored to audience needs and behaviors.
**Analysis of content performance**, with data-driven recommendations to refine approaches and strengthen engagement.
**Close collaboration with marketing**, design, and product teams to ensure consistent and effective communication across all platforms.
content strategy Editorial planning Editorial calendars Marketing-sales alignment Web writing Storytelling Canva Newsletter Design SEO Performance monitoring (KPIs) Project management Collaboration

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Master's degree, Digital Marketing
King's College London (KCL)
2020
Master's degree, Digital Marketing
Master's degree, Digital Media and Society
Cardiff University / Prifysgol Caerdydd
2019
Master's degree, Digital Media and Society

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