Freelancer profile translated to English.
Back to original languageAbout Noha
I support VSEs and SMEs that want to build a digital presence that reflects them - and converts.
With a degree in engineering from Centrale Lille and a Master's in Data & Marketing Analytics (EDHEC), I combine strategic vision with concrete execution to grow your brand online.
What I do specifically:
- Marketing & Growth Strategy — audit, positioning, prioritized action plan to acquire and retain customers
- Community Management — managing Instagram and LinkedIn accounts, creating editorial calendars and a consistent brand voice
- Content Creation — visuals (Canva, Photoshop), copywriting, brand storytelling
- CRM & Automation — setting up and structuring pipelines (HubSpot, Dynamics) to ensure nothing falls through the cracks
I notably developed the digital strategy and Instagram growth for a sports brand for over a year, and managed complete marketing projects in startup environments.
Based in Lille, available remotely or on-site (within 50 km).
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- BeWeMarketing CRM AssistantCONSULTING AND AUDITSMay 2025 - August 2025 (3 months)Lille, FranceCRM management and cleanup, data quality improvement.Development of a comprehensive commercial tool: market research, targeting, creation of materials, and building a qualified database.Content for communication (website & LinkedIn).Organization of partner events and operational follow-up.
- AstoraSales Development RepresentativeJanuary 2025 - February 2025 (1 month)Lille, France
- Implementation of the B2B commercial strategy for a new SaaS solution.
- Active prospecting and development of key partnerships.
- Optimization of the sales cycle with internal teams.
- Creation of marketing materials to capture attention.
- Padel Family TogoCommunication & Digital Development ManagerJune 2024 - August 2025 (1 year and 2 months)
- Management and growth of the Instagram account (+ visibility & engagement).
- Deployment of a digital communication strategy and launch events.
- Negotiation of partnerships with influencers and creation of a brand identity.
- Analysis of social media performance and strategy optimization.
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Education
- Master in Management, specialization in Data & Marketing AnalyticsEDHEC Business School2025Développement de compétences en analyse de données, marketing digital et stratégie commerciale. Utilisation d’outils data (Excel avancé, Python, Power BI) pour transformer les données en leviers d’acquisition et de performance. Approfondissement en CRM, automation marketing, stratégie de croissance et pilotage de campagnes multicanales.
- Engineering Degree (dual degree with EDHEC)Ecole Centrale de Lille2025Formation en ingénierie et gestion de projets complexes, avec spécialisation en systèmes numériques et data. Développement de compétences techniques en programmation (Python, Java, C), modélisation et résolution de problèmes. Approche analytique et méthodologique appliquée à l’optimisation de processus, l’innovation et le pilotage de solutions techniques.